Mission Statement
We create and optimize content that publicly positions JMU as superior and unique, elevates awareness of JMU nationally, recruits students and their families, engages alumni, supports fundraising, helps fulfill campaign goals and priorities, and achieves high-level storytelling in support of the JMU brand.
Vision Statement
To create and market relevant, authentic, engaging and effective content that inspires and informs our various constituent groups, evokes emotions from our audiences, and has a digital-first focus.
Core Values
- Inspirational – We bring out the best in ourselves and in others around us. We aspire to improve and iterate.
- Compassionate – We show concern, kindness and a willingness to help others.
- Innovative – We add value to our work with solutions that are novel and useful.
- Equitable – We act with fairness, seek impartiality, and operate with a just mindset.
- Tolerant – We are understanding and accepting of others’ beliefs and ideals. We are open-minded and non-judgmental.
- Empathetic – We do our best to relate to one another, seek mutual understanding, and listen more than we talk.
- Creative – We tap into our individual and collective imagination to drive our storytelling and design.
- Trustworthy – We are reliable, responsible and accountable. We believe in one another.
- Results-Focused – We are focused on delivering content that moves the needle and achieves our goals and objectives.
Professional Staff
- Amy Crockett (’10) – Deputy Editor and Production Manager
- Haley Garnett - Administrative Assistant
- Jim Heffernan (’96, ’17M) – Associate Director, Content Marketing
- Josette Keelor – Senior Writer and Editor
- Bill Thompson – Creative Director
- Carolyn Windmiller (’81) – Art Director, Visual Brand Manager
University Marketing & Branding
