The Office of Advancement Marketing promotes the importance and rewards of investing in James Madison University. Our creative team designs events, amplifies voices, motivates donors, and celebrates the impact of giving across the university.


We motivate our audiences by cultivating experiences and amplifying voices that demonstrate the importance and rewards of investing in JMU’s mission.


Because of our strategic influence and creative collaboration, a giving culture flourishes at JMU: together, we move people to actively engage with and confidently invest in the mission of the university.

  • Authenticity
  • Collegiality and a sense of humor 
  • Appealing to diverse audiences
  • Collaborating to reach meaningful goals
  • Compelling and creative storytelling
  • Discerning evidence-based practices
  • Innovating with new tools, skills and strategies 
  • Sustaining relationships rooted in integrity
  • Upholding a cohesive and vibrant university identity

We are expert storytellers with a combined 100+ years of experience as writers, editors, designers, project managers, videographers, web strategists and event producers. We work in close collaboration with all of University Advancement.

Our Team


Ciara BrennanWriter/Editor/Content Marketer (part time)

Writes, edits and curates content in support of fundraising, engagement and stewardship across channels; primary liaison to Madison magazine.



Pam Brock: Senior Director, Advancement Marketing

Focusing on strategic University Advancement collaboration, messaging framework, event programming, editorial



Sarah Brodie: Assistant Director of Content Development and Strategy

Working with University Advancement affinity groups to develop creative and effective marketing campaigns.



Jennifer Dehoff: Associate Director of Marketing and Creative Management

Primary liaison with annual giving and planned giving; project management and design


Haley Garnett:  Administrative Assistant (part time)

Assisting with unit coordination, budgets and UMB relations.


Haley Gillespie: Creative Marketing Strategist (part time)

Focusing on design and creative solutions



Justin Roth: Senior Associate Director, Marketing Design and Strategy

Leads event and video marketing, designs stewardship experiences and fundraising marketing

Our focus is on supporting JMU engagement, fundraising and stewardship through direct mail, email, events, printed materials, organic and paid social media, video and web content.

Partner With Us

We are available to university colleagues to advise, consult and train on marketing best practices. If your project requires creative assistance, we will:

  • assess whether the project falls within our scope and begin planning with you
  • connect you with the most appropriate person in University Marketing & Branding
  • recommend ideal freelancers
  • possibly talk you out of your idea… or expand it beyond your original concept

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