Why ETA? Why Now?

Entrepreneurship Through Acquisition (ETA) is a practical, high-impact pathway for entrepreneurial careers. Rather than starting a business from scratch, ETA focuses on acquiring and growing existing small-to-mid-sized businesses—an opportunity driven by a large and growing number of owners nearing retirement.

An Aging Population:

30%

of small- and medium-business owners are 60+ years old.

Succession Crisis:

60-70%

of small and medium businesses lack succession plans.

A Proven Strategy:

>35% IRR

ETA Models consistently outperform Venture Capital-Private Equity models.

JMU’s ETA programs will provide participants with opportunities to build wealth, create jobs and steward regional businesses.

Preliminary dates

June 2 – June 18, 2026

Preliminary costs

Contact cpdtraining@jmu.edu for discounted rates.

Prerequisites:

Participants should have a basic understanding of finance or accounting.
Open to students, alumni and mid-career professionals interested in business acquisition.


Preliminary format:

 

Opening – June 2 (in-person encouraged):
  • Apprentices: 12–1 PM (light refreshments provided; bring your own lunch)
  • Acquisition Entrepreneurs: 4–5 PM (light refreshments provided)
Modules:
  • Apprentices meet Tuesdays & Thursdays, 1-3 PM
  • Acquisition Entrepreneurs meet Tuesdays & Thursdays, 5–7 PM
  • Live, instructor-led hybrid classes (in-person + livestream option)
  • Sessions recorded for playback
Closing – June 18:
  • 7 PM combined closing session for both groups following final class
  • Light refreshments provided

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