1. Improve retention and graduation rates across all demographics along with increasing academic achievement and tracking soft skill development.
  2. Modernize JMU’s technology with demonstrable improvements to the user experience along with improved usability metrics.
  3. Facilitate increased use of data for decision-making by increasing the quantity of universally understood and trusted metrics.
  4. Prioritize flexibility, adaptability, forward thinking, and added value on student outcomes when selecting products/vendors.


  1. Foster a data informed culture.
  2. Develop university-wide definitions for commonly used data.
  3. Improve data integrity and consistency.
  4. Enhance data reporting functionality with new and existing technologies.
  5. Create a common data source for users across campus that increases capacity for informed decision-making.
  6. Ensure regulatory compliance regarding visibility and sharing of data.


  1. Optimize and eliminate business processes resulting in time savings.
  2. Reduce the effort and time required to produce routine and custom reports.
  3. Improve data integration between modules - real-time or near real-time whenever possible.
  4. Utilize application configurations versus creating customizations.


  1. Improve communications capabilities in all phases of the constituent lifecycle (applicant, student, alum).
  2. Increase alumni engagement, leading to and including increased fundraising.
  3. Facilitate a cohesive communication strategy across all constituent groups through the use of new technologies.
  4. Implement new communication channels with constituents, including the ability for constituents to choose their preferred communication method.
  5. Enhance analytics capabilities to analyze the success of communications.

We will focus on student needs as we implement new technologies.

We will change how we work. Out-of-the-box, best practice processes and functionality provided with cloud systems will be utilized.

We will seek efficiencies including reducing steps and time involved in our business processes. We will not let the perfect be the enemy of the good.

The design of our future state will not be constrained by current business processes.

We will promote understanding, data sharing, and open exchange in our practices and the systems we build.

We will develop new partnerships and strengthen existing collaborations for the greater good.

We are committed to a campus where technology and data are integrated and shared.

We are focused on high-quality, humane, and evidenced-informed practices driving reliable data.

Our practices will ensure equity and inclusion across the institution.

We commit to assessing and refining our processes and systems as we learn about issues and ideas from users, other stakeholders, technology forums, and the higher education landscape.

We will educate our constituency on topics of data privacy and stewardship. We will take collective responsibility for the security of our data.

We will ensure that our technological solutions are designed with a human-first approach, enhancing the user experience and protecting the agency of individuals in our community.

We pledge to innovate responsibly, upholding ethical standards that respect our community’s trust and security, while adhering to legal and policy frameworks.

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