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Completed Mission, Values, Vision and Strategic Goals

The Academic Affairs Strategic Planning (AASP) Committee is excited to share the new mission statement for the Academic Affairs division.  An organization’s mission statement captures why it exists, and represents the first important step in strategic planning.

Beginning in January 2019, Academic Affairs recruited a diverse group of 19 faculty and staff throughout the division to join the AASP Committee.  AASP began working on the mission by gathering initial survey input from across the entire division. Then the committee developed a working draft, and collected additional survey feedback on this.  The inclusive process generated much discussion, and from your many thoughtful contributions the AASP Committee was able to craft a statement that reflects the opinions of faculty and staff from the entire division.

The James Madison University Academic Affairs Mission:

We are an inclusive academic community committed to excellence in the pursuit and dissemination of knowledge.  We advance intellectual and creative discovery through transformative learning experiences that positively impact our lives and communities.

Once the mission statement was drafted, the AASP Committee used a similar approach to develop a set of values for Academic Affairs. As with the development of the mission statement, input was received from across the entire division. The committee then created a working draft and collected additional survey feedback on the draft.  Much discussion was generated and, as a result, the committee was able to finalize a set of values that reflect the input and feedback received. 

The Academic Affairs values are aspirational beliefs that include a description that is unique to Academic Affairs. Associated with each value are behaviors that are designed to set expectations and enhance understanding of the values by members of the Academic Affairs community. Academic Affairs will use the values to inform major decisions and influence a desired organizational culture.

The James Madison University Academic Affairs Values:


Upon completing the mission statement and values, the AASP committee turned its attention to developing a vision statement. As with the mission and values, the AASP Committee developed the vision by seeking input from all faculty and staff in Academic Affairs via an anonymous survey. The committee then created a draft vision statement. The draft was sent back out to all Academic Affairs faculty and staff to collect feedback. Then, the committee provided the next draft of the vision statement to the Academic Council and the Provost Leadership Team. After receiving their feedback, the committee finalized the vision statement. The faculty and staff input heavily influenced the vision statement.

The James Madison University Academic Affairs Vision:

To establish ourselves as a national university, we distinctively combine the best qualities of liberal arts, research and professional education. We empower diverse faculty, staff and students to change the world ethically and equitably.

The vision statement describes what Academic Affairs hopes to accomplish during the planning cycle. It is informed by the environment in which Academic Affairs is operating, the mission statement, the values and the input/feedback received from faculty and staff from within the division.

The committee will now draft strategic goals that, if accomplished, will significantly enhance the likelihood that Academic Affairs will fulfill its mission and achieve the vision.

The James Madison University Academic Affairs Strategic Goals:

Strategic goals are essential elements of the strategic plan because they are core to the strategy. They inform focused and concentrated effort throughout the five-six year planning period. If accomplished, they should dramatically enhance the likelihood of achieving the vision. Strategic goals also inform the action to be taken by the Academic Affairs leadership and all other departments and units to achieve the strategic goals and, ultimately, the vision. The Strategic Goals are written as end-states to differentiate them from the actions required to achieve the strategic goals.

There is a broad consensus that our future as a national university hinges on the establishment of a distinctive, JMU blend of liberal arts, research, and professional education.
The Academic Affairs anti-racist and anti-discrimination agenda is fully articulated, resourced and implemented, and drives all other strategic goals. 
Academic Affairs uses the division’s expertise and experience gained in the pandemic and beyond to learn, grow, and innovate together in order to positively impact the world.



The Academic Affairs Strategic Planning Committee

The Academic Affairs Strategic Planning (AASP) Committee is a diverse group of faculty and staff tasked with creating a strategic plan for the office of Academic Affairs. 

AASP Meeting Notes 

Our Charge

  • Recommend a strategic plan by April 30th, 2020 (the original proposed end-date was January 2020), which includes an updated mission statement, vision statement, values and strategic goals for implementation from 2020 to 2026.
  • Establish procedures to ensure communication, transparency, and participation from all corners of Academic Affairs and beyond.
  • Complete an environmental scan and research into future trends, issues, and other factors to inform the plan.


Our AASP Organizational Structure

The Academic Affairs Strategic Planning Committee Structure was designed to ensure transparency with multiple levels of input and feedback through the process.

The committee is now drafting high-level action items designed to ensure completion of the strategic goals.  These action items will be submitted to the Provost Leadership Team (PLT) and the Academic Council (AC) for consideration.

The Academic Affairs Strategic Planning Committee is adhering to University guidelines regarding the COVID-19 pandemic. The timeline outlined below may be adjusted to ensure our staff and faculty's health and safety. We will update this site as the situation progresses.

Updated Timeline in Response to COVID-19



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