
Lecturer and Digital Literacies Coordinator - University Writing Center
Year Started at JMU: 2025
f6rpbm@jmu.edu
Contact Info
Pronouns: she/her/hers
Education
Ph.D., English: Media, Cinema and Digital Studies, University of Wisconsin-Milwaukee
M.A., English Literature, Colorado State University
B.A., English and Art, University of Colorado Boulder
Professional Focuses
Digital literacy, digital rhetoric, writing pedagogy, multimodal writing, writing center studies, GenAI and GenAI literacy, environmental communication, information science, media, cinema, and digital studies.
Publications
Hayward Marcum, J. and Bell, L. (Forthcoming 2026). Recentering writing centers to address the hidden AI curriculum. Writing Centers and AI: Generating Early Conversations, Perspectives on Writing Series, WAC Clearinghouse.
Bell, L. and Hayward Marcum J. (Forthcoming 2026). Sink or swim: AI use is a digital native skill set & not a learned literacy. Bad Ideas about AI and Writing: Toward Generative Ideas for Teaching, Learning, and Communication, WAC Clearinghouse.
Hayward Marcum, J. (Forthcoming 2025). Fossil fuel infrastructure in the 1920s: U.S. Bureau of Mines films and the technological imperative. The Moving Image: The Journal of the Association of Moving Image Archivists. Special Issue: Government Film.
Hayward Marcum, J. (2025). From AI search to student support: Connecting writing centers and information science in the age of AI. The Learning Assistance Review, Special Issue Summer 2025.
Bell, L. Hixson-Bowles, K., Nield, M., Hayward Marcum, J., & Alsharif, A. (2025). Peer tutoring as a high-impact practice. Journal of College Reading and Learning. https://doi.org/10.1080/10790195.2025.2489338
Hayward Marcum, J. (2021) Visible legacies of invisible resources: Gas infrastructure, women, and environmental control in 1930s British documentary movement films. Film History, An International Journal 33(4), 81–108. https://dx.doi.org/10.2979/filmhistory.33.4.04
Hayward Marcum, J. (2021) Reconsidering the aesthetics of garbage in waste land. Afterimage: The Journal of Media Arts and Cultural Criticism, 48(3), 35–57. https://doi.org/10.1525/aft.2021.48.3.35
Hayward, J. (2017) No safe space: Economic anxiety and post-recession spaces in horror films. Frames Cinema Journal Issue, 11, The Future of Horror.