Mission Statement
We create and optimize content that publicly positions JMU as superior and unique, elevates awareness of JMU nationally, recruits students and their families, engages alumni, supports fundraising, helps fulfill campaign goals and priorities, and achieves high-level storytelling in support of the JMU brand.
Vision Statement
To create and market relevant, authentic, engaging and effective content that inspires and informs our various constituent groups, evokes emotions from our audiences, and has a digital-first focus.
Core Values
- Inspirational – We bring out the best in ourselves and in others around us. We aspire to improve and iterate.
- Compassionate – We show concern, kindness and a willingness to help others.
- Innovative – We add value with methods that are novel and useful. We don’t fall into the trap of saying, “This is how we’ve always done it.” But at the same time: If it ain’t broke, don’t try to fix it. (Don’t change things just for the sake of changing them.) The whole is greater than the sum of its parts.
- Equitable – We act with fairness, seek impartiality, and operate with a just mindset.
- Tolerant – We are understanding and accepting of others’ beliefs and ideals. We are open-minded and non-judgmental, even if we don’t agree with it.
- Empathetic – We do our best to relate to one another, seek understanding and listen more than we talk.
- Creative – We use our imagination, form new ideas and generate solutions. There is no box. The path to innovation is creativity. And that’s what gets you results.
- Trustworthy – We are reliable, responsible, dependable and accountable. We believe in one another.
- Results-Focused – We value outcomes, keeping focused on the end goal and how to move the needle.
Professional Staff
- Amy Crockett – Content Producer
- Madison magazine editor and production manager
- Jim Heffernan – Associate Director, Content Marketing
- Madison magazine executive editor
- Content strategist
- Unabashed word nerd
- Josette Keelor – Content Producer
- Madison magazine editor and writer
- Bill Thompson – Art Director, Content Marketing
- Madison magazine creative director
- Visual brand manager
- Graphic designer extraordinaire
- Carolyn Windmiller – Art Director, Visual Brand Content
- Madison magazine art director
- Visual engineer
- Graphic designer extraordinaire
University Marketing & Branding
