Mission Statement

We create and optimize content that publicly positions JMU as superior and unique, elevates awareness of JMU nationally, recruits students and their families, engages alumni, supports fundraising, helps fulfill campaign goals and priorities, and achieves high-level storytelling in support of the JMU brand.

Vision Statement

To create and market relevant, authentic, engaging and effective content that inspires and informs our various constituent groups, evokes emotions from our audiences, and has a digital-first focus.

Core Values
  • Inspirational – We bring out the best in ourselves and in others around us. We aspire to improve and iterate. 
  • Compassionate – We show concern, kindness and a willingness to help others. 
  • Innovative – We add value with methods that are novel and useful. We don’t fall into the trap of saying, “This is how we’ve always done it.” But at the same time: If it ain’t broke, don’t try to fix it. (Don’t change things just for the sake of changing them.) The whole is greater than the sum of its parts. 
  • Equitable – We act with fairness, seek impartiality, and operate with a just mindset.
  • Tolerant – We are understanding and accepting of others’ beliefs and ideals. We are open-minded and non-judgmental, even if we don’t agree with it.
  • Empathetic – We do our best to relate to one another, seek understanding and listen more than we talk.
  • Creative – We use our imagination, form new ideas and generate solutions. There is no box. The path to innovation is creativity. And that’s what gets you results. 
  • Trustworthy – We are reliable, responsible, dependable and accountable. We believe in one another.
  • Results-Focused – We value outcomes, keeping focused on the end goal and how to move the needle. 
Professional Staff
  • Steve Aderton – Content Producer 
    • Videography & live streams lead
    • Primary liaison for Advancement Marketing 
    • Photography second banana 
  • Amy Crockett – Content Producer 
    • Madison magazine editor and writer
    • Content Marketings social media liaison with University Communications
    • Veritable content unicorn 
  • Haley Garnett – Administrative Assistant 
    • Administrative support for Content Marketing 
    • UMB Social Committee lead 
    • Resident curator of funny quotes/jokes 
  • Jim Heffernan – Associate Director, Content Marketing
    • Madison magazine executive editor
    • Content strategist 
    • Unabashed word nerd 
  • Olivia Santos – Associate Content Producer 
    • Primary liaison for Enrollment Marketing 
    • Second banana for videography, photography & live streams 
    • Archiving/calendaring lead 
  • Bill Thompson – Art Director, Content Marketing 
    • Madison magazine creative director
    • Visual brand manager 
    • Graphic designer extraordinaire 
  • Cody Troyer – Manager of Content Production 
    • Overall management & primary POC for videography/photography requests 
    • Primary liaison for Academic Affairs (i.e., Provost’s Office) & President’s Office 
    • Secondary liaison for Enrollment Marketing 
  • Julia Weaver – Content Producer 
    • Photography lead (with ability to delegate photo requests to other team members) 
    • Videography & live streams second banana 
    • Secondary liaison for Advancement Marketing 
  • Carolyn Windmiller – Art Director, Visual Brand Content 
    • Madison magazine art director
    • Visual engineer 
    • Graphic designer extraordinaire 

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