The Office of Advancement Marketing promotes the importance and rewards of investing in James Madison University. Our creative team designs events, amplifies voices, motivates donors, and celebrates the impact of giving across the university.
Mission
We motivate our audiences by cultivating experiences and amplifying voices that demonstrate the importance and rewards of investing in JMU’s mission.
Vision
Because of our strategic influence and creative collaboration, a giving culture flourishes at JMU: together, we move people to actively engage with and confidently invest in the mission of the university.
Values
- Authenticity
- Collegiality and a sense of humor
- Appealing to diverse audiences
- Collaborating to reach meaningful goals
- Compelling and creative storytelling
- Discerning evidence-based practices
- Innovating with new tools, skills and strategies
- Sustaining relationships rooted in integrity
- Upholding a cohesive and vibrant university identity
Our Team
Ant Adkins: Creative Content Strategist (part-time)
Creates engaging, brand-aligned marketing materials to support fundraising and donor engagement at JMU. Blending storytelling and design to create compelling print and digital content that inspires donor connection and support.
Liz Biddle: Administrative Assistant (part-time)
Supports Advancement Marketing's operations by facilitating connections between it's people and James Madison University.
Ciara Brennan: Associate Director of Campaign Communications and Content Strategy
Develops Advancement stories and content strategies with a focus on mass appeal, while specializing in writing to support personalized, one-on-one fundraising efforts.
Pam Brock: Senior Director, Advancement Marketing
Leads strategic collaboration with University Advancement, shaping messaging frameworks, formulation of event programming, and overseeing editorial strategy.
Jennifer Dehoff: Associate Director of Marketing and Creative Management
Leads strategic partner outreach and consulting, manages creative initiatives, and oversees team operations to ensure seamless collaboration and effective project execution.
Liz Leal: Creative Marketing Strategist (part time)
Develops creative concepts for marketing materials that are engaging and persuasive in support of donor engagement, solicitation, and stewardship.
Justin Roth: Senior Associate Director, Mass Appeal and Affinity Giving
Oversees mass appeal and affinity giving efforts, shaping the overall creative, messaging, and design strategy. Leads event and video marketing initiatives while designing impactful stewardship experiences and driving fundraising marketing campaigns.
Our focus is supporting JMU engagement, fundraising and stewardship through direct mail, email, events, printed materials, organic and paid social media, video and web content.
Partner With Us
We are available to university colleagues to advise, consult and train on marketing best practices. If your project requires creative assistance, we will:
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assess whether the project falls within our scope and begin planning with you
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connect you with the most appropriate person in University Marketing & Branding
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recommend ideal freelancers
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possibly talk you out of your idea… or expand it beyond your original concept
