To elevate JMU's national reputation and advance The Madison Promise by being the bold, unified marketing and communications engine whose integrated storytelling, brand stewardship, and institutional voice reflect the bold promise JMU has made to its students, the Commonwealth, and beyond.

The Division of University Marketing & Branding and Strategic Communications (UMC) serves as the official voice of James Madison University and the centralized hub for integrated storytelling, amplifying the achievements, discoveries, and impact of its students, faculty, alumni and partners. We set the university's overarching brand and communications strategy to advance its brand equity, ensure consistency in messaging and identity, and develop compelling owned, earned, shared and paid content that amplifies JU's impact through proactive media relations, strategic storytelling, and integrated marketing and communications initiatives at the regional, national, and global level.

Operating as one unified division, we are a collaborative partner to divisions, colleges, schools, centers, and departments in building and implementing integrated and strategic marketing and communications plans that advance JMU's priorities, initiatives, and the full vision of The Madison Promise.