University Marketing & Communications brings together specialists in strategy, storytelling, and brand stewardship to serve as JMU's official voice. Our teams work collaboratively, each bringing distinct expertise, to advance the university's reputation, amplify its impact, and help realize The Madison Promise.
- Leadership
- Office Management
- Teams:
Mary-Hope Vass
Assistant Vice President, Strategic Communications, News & Media Relations
Email: vassmg@jmu.edu
Strategic Communications, News & Media Relations
The Strategic Communications, News and Media Relations team advances JMU’s reputation through compelling storytelling that brings The Madison Promise to life. We create, amplify and optimize content that highlights the university’s distinctive strengths, showcases its impact and achievements, and elevates awareness of JMU among audiences across the nation. The team oversees the development and distribution of Madison magazine, manages media relations and highlights faculty experts in the news, leads internal communications to inform and connect university stakeholders, supports executive communications, and coordinates FOIA inquiries and responses.
Amy Crockett
Senior Writer & Deputy Editor of Madison Magazine / Production Manager
Email: crockeae@jmu.edu
Digital & Multimedia Content Strategy
We create and optimize the digital experiences and multimedia content that connect audiences with JMU. Our team provides strategic leadership for the university's web experience, digital communications, social media, photography, video, multimedia design, official podcast and university-wide email communications. We partner with campus communicators to create accessible, engaging and audience-centered content that advances institutional priorities.
University Marketing & Brand Strategy
We advance JMU’s reputation and support university goals through integrated marketing and thoughtful stewardship of the university’s identity. Our team leads marketing strategy, brand strategy, visual identity, creative design and digital marketing to expand JMU’s reach, connect with key audiences and tell JMU’s story with consistency and impact.
