The Duke Club is the fundraising arm for James Madison University Athletics. Through our Annual Fund, we raise contributions to support our over 450 student-athletes and the athletic budget. We also aide JMU Athletics in facility enhancements and other needs through capital campaigns. Through this financial support, we are the key avenue for supporters to be an active part of JMU Athletics' Mission: To guide and support the James Madison University student-athletes in their quest for excellence - academically, athletically, and socially. Above all else, we exist to prepare our student-athletes for productive and meaningful lives.

Proud And True Fund

The "Proud and True" Fund (PATF) supports JMU student-athlete scholarships and general operating budget while providing the donor game day experience benefits related to hospitality and parking. All gifts to the PATF are 100% tax deductible. Donations to the "Proud and True" Fund, as well as a Duke Club Seat Contribution, provide support for JMU student-athlete scholarships and the general operating budget. The annual student-athlete scholarship bill continues to grow to nearly $10 million. Your gift gives a first-class education and premier athletic experience to young men and women during their time at James Madison University.


Donors to the Proud and True Fund should note:

  • Donors receive 100% tax deductibility for gifts to the Proud and True Fund.
  • Gifts to the Proud and True Fund will receive Duke Club priority points similar to previous years. (Multiplier x 0.08)
  • Football parking access begins at the corresponding Proud and True giving level. Your gift does NOT guarantee a spot a lot. 
  • Hospitality passes for Football and Basketball must be purchased. Access to purchase begins at the Silver Level ($750) in the Proud and True Fund. Season Hospitality passes will go on sale following the May 15 Priority Deadline.
  • Your Proud and True Fund gift covers both Football & Basketball seasons. 
  • Matching gifts to the Proud and True Fund may be available based on your company's policies. Please consult your HR department for more information related to matching gifts.
  • Individual Retirement Accounts (IRA) and Donor-Advised Funds (DAF) can now be used to support the Proud and True Fund. 

Letterwinner Chapter

It is important that our former student-athletes stay engaged with JMU by joining the Letterwinner Chapter, which helps keep JMU competitive and supports student-athletes who are following in their footsteps.  The Letterwinner Chapter falls under the guidelines and benefits of the Duke Club, but features a unique and innovative means of revenue sharing.  Ten percent of a member's gift can be directed to a sport's general operating budget while still having full Duke Club benefits for their gift.

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