Derrick Holland is an visiting instructor at JMU in the School of Communication Studies, teaching public relations classes. He has two main areas of research interest: behavioral intentions within Enterprise Technology PR campaigns and the effect and practice of organizational transparency in crises. Derrick's research has been presented at a number of conferences including AEJMC and ICA, and has been published in several places including Public Relations Review, Journal of Public Relations Research, Applied Nursing Research, American Politics Research, and Journal of Consumer Marketing.

Derrick has over 10 years of experience working in PR and Marketing for Biopharmaceutical, Enterprise Tech, and Industrials clients, executing campaigns from start to finish. He received his Ph.D. from Texas Tech University in Mass Communication, his M.A. from Texas State University in Strategic Communication, and his B.A. from Texas State University in Mass Communication. He enjoys reading, writing, classical music, fishing, and hiking with his dog.