AACSB Accredited

Printable Fact Sheet for Students (PDF)

Department Highlights
  • JMU’s Marketing program was ranked #44 out of 416 (Top 15%) schools nationwide by College Factual
  • College Factual also ranked JMU’s Marketing program #1 out of 9 colleges in the state of Virginia
  • Named a “Top University Sales Program” by the Sales Education Foundation
  • The JMU American Marketing Association was one of 20 collegiate chapters out of over 400 to achieve Top Chapter status in 2019--a prestigious recognition that JMU has earned for 20 consecutive years
  • JMU marketing students excel in national and international marketing competitions
  • The Center for Professional Sales is housed within the Department of Marketing
Our Faculty
  • 19 Full-time faculty

Awards include:

  • Distinguished Teaching Award – 2019 recipient: Mert Tokman
Career Placement
  • *Average Starting Marketing Salary: $47,571
  • Average Starting CoB Salary: $57,837
  • % CoB Jobs with Signing Bonus: 58%
  • Average CoB Signing Bonus: $5,580

*Salary figure does not include commissions and other incentive pay. 45% of JMU marketing graduates reported commission and other incentive pay in addition to their average starting salary.

**The class of 2018 Bachelor’s Degree Recipients includes students graduating August ‘17 through May ‘18. This report highlights the post-graduation pursuits for 94% of the CoB Class of 2018 graduates.

Major Related Experience
  • Over 70% of recent JMU Marketing graduates participated in an intercollegiate marketing competition or went on an Experiential Learning tour with the college.
  • Approximately 81% of the recent marketing graduates participated in one of more internships while at JMU.
  • Over 35% of the marketing majors had two or more internships while at JMU.
  • As of 2018, 31% of Marketing majors participated in a study abroad program.

Back to Top