Just since December 2019, the Office of Content Marketing (formerly Branded Content) has won 34 industry awards and recognitions (and counting) for its content! Check it out: 

  • Two EDM Awards in December 2019. James Madison University was recognized with a pair of Education Digital Marketing Awards. Two digital videos were recognized: “JMU Campus Glimpse” won a SILVER Award and “Madison Trust | Backing the Breakthrough” won a MERIT Award. A national panel of judges voted on the 7th Annual EDM Awards.
  • Five CASE District III Awards in January 2020 (out of nearly 1,000 total entries): 1 Gold, 1 Silver, 2 Bronzes and 1 Honorable Mention.
    • Electronic and Digital Media: Recruitment Video (GOLD) - “JMU’s Campus – Come See For Yourself!”
    • Print and Digital Publications: 
      • Fundraising Publication (SILVER) - Case statement for Unleashed: The Campaign for James Madison University
      • Magazine III (BRONZE) - Madison – Winter 2019
    • Programs and Projects: Sub Unit Campaign (BRONZE) - Dolley Dolley!
    • CASE Platinum Awards: Excellence in Photography (HONORABLE MENTION)
  • Three awards during the 2021 CASE District III awards competition. Our recognitions:
  • Six awards in The Zedman Awards for Video, which honors creative media made by professionals.
    • The video “Soccer Star CJ Sapong Supports Kids in Underserved Communities” was awarded a GOLD Zedman in the category Educational Institution category. (Watch)
    • The video “5 Tips for Cutting Screen Time” was awarded a SILVER Zedman in the Educational Institution category. (Watch)
    • The video “Roller Derby Team Provides JMU Students an Outlet for Expression” was awarded a SILVER Zedman in the Educational Institution category. (Watch)
    • The video “JMU's Unsung Heroes” was awarded a SILVER Zedman in the Educational Institution category. (Watch)
    • The video “JMU’s Executive Leadership Program Helps ‘Push This University Forward’” was awarded a SILVER Zedman in the Educational Institution category. Also, this video played a key role in JMU winning the 2022 American Association of State Colleges and Universities Excellence and Innovation Award for Leadership Development and Diversity, a national award from AASCU. (Watch) 
    • The video “Video Messages of Thanks From the JMU Family” was awarded a COPPER Zedman in the Educational Institution category. (Watch)
  • One Content Marketing Award, given by the Content Marketing Institute. The category we won in:  
    • Distribution – School/University Publication (WINNER) - Madison Magazine
    • The full list of CMA winners can be found here. And here’s a press release with more info about the awards program. Here’s an award winner badge we can use where relevant.
    • From the Content Marketing Institute:
      • “This year was filled with excellent entries, with submissions from brands and agencies leading the content marketing industry. Our esteemed panel of judges spent countless hours reviewing and analyzing each entry, and we’re so honored that so many brands and agencies shared their best work with us. It was one of our most challenging years yet, with some of the best content marketing we’ve ever seen.”
  • Five more recognitions in the 2021 Education Digital Marketing Awards. On the winners list, type in James Madison in the search bar to filter our award-winning projects—2 Gold, 1 Silver and 2 Merit: 
    • GOLD – Institution App – Madison Magazine App
    • GOLD – Social Media Content-Single – Pink Supermoon (Note: The Social Media team took the photo, but Content Marketing spotted it as a content opportunity ahead of time. This is an example of how our success is a team effort.) 
    • SILVER – Digital Publication-Single – Spring/Summer 2020 Madison Magazine
    • MERIT – COVID-19 Response Campaign – “Stop the Spread”
    • MERIT – Institutional Website-Update/Refresh – “Stop the Spread: Videos”
  • Seven awards in the 37th Annual Educational Advertising Awards. The Educational Advertising Awards is the largest, oldest and most respected educational advertising awards competition in the country. In 2022, more than 2,000 entries were received from 1,000+ colleges, universities and secondary schools from all 50 states and several foreign countries. Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals. Here’s the full list of winners. 
  • Two more Zedman Awards for Video. In 2022, we won: 
    • The video “JMU Writes Its Next Chapter as President Alger Shares Five-Year Vision” was awarded a SILVER Zedman in the Educational Institution category. (Watch) 
    • The video “JMU Building Rededication Ceremony – Honoring Sheary Darcus Johnson” was awarded a SILVER Zedman in the Inspirational/Motivational category. (Watch) 
  • Another recognition in the Content Marketing Awards. In 2022, we were a FINALIST in the Editorial – Best Annual Report category. The James Madison University Foundation Annual Report was one of four finalists. 
  • Two recognitions in the 2022 MarCom Awards. The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. 
    • Khalil Garriott was a PLATINUM WINNER in the Individual Achievement category. Nominees were evaluated on their achievements and organizational impact. 
    • Madison Magazine was an HONORABLE MENTION in the Print Media (Publications - Magazine | Educational Institution) category. 

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University Marketing & Branding
Ice House
MSC 3608
127 West Bruce Street
Room 412
Harrisonburg, Virginia 22807
Email Us
(540) 568-3712
Fax: 540-568-4737