Maximize Existing Resources, Diversify Revenue Streams, and Align Programs and Services with Strategic Priorities

JMU is committed to being an excellent steward of public resources. This initiative maximizes how campus spaces are used, grows new revenue through year-round external events and conferences, and aligns programs and services with the university's current and future priorities.

This Priority Initiative Supports:
Pillars 2 and 5: Invest in Our People; Create an Innovative Campus Community

Key Performance Indicators

• Increase campus space utilization toward 75%, with centralized, standardized scheduling for reservable spaces.
• Grow annual revenue from external use of campus spaces, with a focus on summer conferences and large events at venues such as the Festival, the Atlantic Union Bank Center, and Bridgeforth Stadium.
• Assess university programs and services against current and future strategic priorities.

FY27 Action Items

• Assess how all university spaces are currently used including academic spaces, athletics spaces, classrooms, labs, meeting rooms, labs and conference rooms.
• Centralize scheduling processes and policies ahead of the 2027 to 2028 academic year.
• Set clear goals for space utilization and for growth in conference and external-use revenue.
• Establish priorities, procedures, and policies for internal and external space use.
• Research the implementation of students utilizing insurance for healthcare needs on campus.