We creatively communicate what makes JMU’s educational experience unique and superior while inspiring prospective students to see themselves here.


To grow the caliber of student recruitment efforts in step with the growth of JMU as a national university.

  • Authenticity: We require integrity in our work and share real stories that inspire.
  • Collaboration: We seek partnerships across campus to achieve enrollment goals.
  • Inspiration: We listen to all ideas and cultivate a creative vision with heart.
  • Innovation: We are creative and bold in communicating with the next generation of students.
  • Trust: We act with integrity, respect and compassion.
  • Results: We measure effectiveness and seek feedback to prioritize resources and improve.
Partner with us

Our focus is on student recruitment efforts, and we are available to university colleagues to advise, consult and train on marketing best practices. If your project requires creative assistance, we will:

  • assess if the project falls within our scope and begin planning with you
  • connect you with the most appropriate person in University Marketing and Branding
  • recommend ideal freelancers
  • possibly talk you out of your idea… or expand it beyond your original concept
portrait of Heather Davis
Heather Davis (she/her): Associate Director, Enrollment Marketing

Digital marketing lead for reaching prospective students and their families, managing the strategy for JMU advertising projects. Digital marketing and communications consultant for all student recruitment arms of the university.

portrait of Bill Gentry
Bill Gentry (he/him): Content Specialist

Writer, editor, storyteller and content strategist with expertise in the use of JMU's voice for prospective students. Editorial consultant for all student recruitment arms of the university.

Rachel Holderman (she/her): Creative Producer

Graphic designer for digital and print materials for prospective students. Photographer with the photo and video team.

portrait of Chris Meyers
Chris Meyers (he/him): Senior Director, Enrollment Marketing

Project manager and lead strategist for prospective student marketing and university advertising. Consultant and resource for all student recruitment arms of the university to align marketing objectives and practices with JMU's brand.

portrait of Rinn Siegrist
Rinn Siegrist (she/her): Art Director

Graphic designer and creative director for all digital and print materials for prospective students. Creative consultant for all student recruitment arms of the university.

University Photography and Video Production Team

Steve Aderton (he/him): Photographer and Video Producer
Rachel Holderman (she/her): Creative Producer (Photographer and Graphic Designer)
Olivia Santos (they/them): Associate Photographer and Video Producer
Cody Troyer (he/him): Photography and Video Production Manager

Head to the University Photography and Video Production page.

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