A-to-Z Index

Advocacy studies

This concentration prepares students to understand, critically evaluate and engage the communication theories, processes, media institutions and communication technologies that citizens, political leaders, government officials, public administrators, interest groups and community service organizations use to campaign, deliberate, adjudicate, govern and advocate for social change. Skilled advocates adopt, develop and implement diverse sets of communication strategies that help clients articulate interests and goals, determine social systems and audiences most likely to achieve goals, identify effective media and appropriate goal oriented messages, and develop plans for implementing change.

In addition to the 12 hours of required communication studies courses, students studying advocacy must complete the following 18 hours from among the depth requirements. The school also recommends that students enroll in an internship during their junior or senior year.

SCOM 342. Argument and Advocacy

3

SCOM 352. Communication and Social Movements

3

SCOM 353. American Political Culture and Communication

3

SCOM 381. Communication Criticism

3

Choose two of the following:

6

SCOM 331. Conflict and Communication

 

SCOM/WRTC 343. Contemporary Rhetorical Theory and Practice

 

SCOM 346. Free Speech in America

 

SCOM 347. Communication, Diversity and Popular Culture

 

SCOM 354./WRTC 326 Environmental Communication and Advocacy

 

SCOM/SMAD 357. Youth, Communication and Culture

 

SCOM/SMAD/WRTC 420. Feminist Rhetorics

 

SCOM 431. Legal Communication

 

SCOM 453. Political Campaign Communication

 

SCOM 470. Health Communication Campaigns

 

SCOM/SMAD/POSC 472. Media and Politics

 

SCOM 495. Internship in Advocacy Studies

 


 

18  

Nine additional hours of SCOM elective work must be completed to total 39 hours in the major. Three of these additional hours of SCOM elective work can be selected at the 200 level, but the other six hours must be at the 300 or 400 level and may include an internship.

 

To learn more about advocacy, please visit the following site: http://www.jmu.edu/icad/engage.shtml