JMU Major: Media Arts and Design
The School of Media Arts and Design offers a program of study that prepares you for careers that rely on mass media. Program areas of concentration allow you to pursue interests in journalism (print, broadcast, and online), television and video production, corporate communications or converged media (print, video & web production). The major also prepares you for advanced graduate school study in the fields of mass communication and related areas such as journalism, corporate communication, visual communication or digital production.
Digital Video and Cinema
New Freshmen and Transfer Students
Declare the media arts and design major when you register for orientation. This will enable you to enroll in SMAD 101. You must have completed SMAD 101 or be enrolled in SMAD 101 at the time of application to be considered for full admission to the major.
Currently Enrolled Major Changers
Submit a "Change or Declaration of Major" form to the School of Media Arts and Design in Harrison Hall, room 0276. This will enable you to enroll in SMAD 101. You must have completed SMAD 101 or be enrolled in SMAD 101 at the time of application to be considered for full admission to the major.
Other Declaring Information
Admission to the Major
Admission to the School of Media Arts and Design is competitive. Students interested in majoring in the programs offered by the school must apply for a limited number of spaces in the major. An admission committee in the school reviews applications and offers admission based on availability to the most qualified students. A student may apply no more than two times to the school for admission.
There are two application periods for admission to the School of Media Arts and Design - September and January.
September Application Period
The September application process is only available for new transfer students matriculating to JMU in the fall semester who have declared the SMAD major. You must be officially admitted to JMU as a transfer student for the fall semester and must have earned at least 30 hours of JMU approved post high school college credit. You must be a degree-seeking student and must be enrolled in at least 12 hours at JMU during the fall semester. The application is due on Friday of the second week of the fall semester.
January Application Period
Currently enrolled JMU students (including new transfer students matriculating to JMU in January) may apply during the January application period. You must be degree-seeking and have completed at least 12 hours or be enrolled in at least 12 hours at JMU. The application is due on the last Friday in January.
The Application Process
Students interested in this major must "declare" SMAD as a major and apply to become a "fully admitted" major. Declaring a SMAD major does not guarantee that you will be fully admitted into the SMAD major. You are restricted from taking SMAD courses beyond SMAD 101 until you are fully admitted to the major.
A complete application to the major includes the following:
You must present the required information in a manila folder to the main SMAD office, Harrison Hall, room 0276 with your last name, first name and student identification number on the tab of the folder. You must supply the folder.
Following the review by the SMAD Admission Committee, you will be notified about your acceptance into the major. If accepted, you will be eligible to register for SMAD courses. Students not accepted into the major will be notified and may reapply the following January or in a later January. You may apply no more than two times.
If you are enrolled in SMAD 101, are accepted in the major, and you make an "F" in the course, you will be dropped from the major and can reapply. If you are enrolled in SMAD 101, have been accepted in the major, and make a "D+" or "D" grade in the course, you may continue to take classes in the major; however, you must retake SMAD 101 again in the next semester and earn at least a "C-." You are limited to taking SMAD 101 twice. Failure to achieve a grade of at least a "C-" after the second time will result in being dropped from the major and you may not reapply.
To graduate with a degree in media arts and design, a student must have a grade point average of 2.0 ("C") or better in the major.