The mission of Digital Marketing is to create, support, and encourage best-practices in delivering content via the web, email, mobile app, and podcast.

Randy Budnikas: Director of Digital Marketing

Resource to all JMU faculty/staff regarding questions or projects concerning the JMU Website (jmu.edu), JMU Email Marketing, or JMU Mobile Apps.

• For Email
  • Provides monthly analytics reports
  • Analyzes outgoing emails to external audiences for quality and brand consistency
  • Leads design initiatives for JMU email marketing to ensure an effective experience for external audiences
  • Works with Digital Experience Engineer to design effective and flexible email templates.
  • Performs email A/B tests to learn audience behavior
• For Podcast
  • Sets up official JMU podcast feeds in the central JMU iTunes account
  • Ensures podcast artwork is consistent with the JMU brand guidelines
  • Syndicates episodes to the feed hosted on jmu.edu to be consumed by any podcast service
• For App
  • Ensures that new apps adhere to the JMU brand guidelines
  • Maintains the codebase and development of the Madison app, and the JMU Parking app
• For Web
  • Quality control
    • Performs regular automated and manual tests on webpages to ensure quality
    • Helps ensure that website owners adhere to JMU's brand guidelines and web best practices
    • Performs routine maintenance tasks on web pages
    • Provides support for Cascade editors surrounding UX and web design best practices.
    • Ensures that all JMU websites adhere to the branding standards set forth by the Identity guide
  • UX Research
    • Follows the latest UX/UI research and behavioral science principles in order to guide actionable design strategies that improve user engagement
    • Performs A/B tests on web interfaces
  • Analytics
    • Approves and publishes changes to the Google Tag Manager configuration.
    • Runs automated website analytics reports
  • Domain management
    • Approves purchases of website domains
    • Manages the j.mu and beingthechange.org domains
  •  Other
    • Creates and maintains short urls, qr-codes, and redirects
    • Builds, and maintains websites for select departments

Leigh Ayers: Digital Experience Engineer

Resource to all JMU faculty/staff to determine strategy and execution of effective email and web campaigns.

• For Email:
  • Assists select departments with building strategic emails for external audiences in the Advancement BU
  • Coordinates with ABA training staff to ensure JMU faculty/staff are learning email best-practices and systems
  • Analyzes outgoing emails to external audiences for quality and brand consistency
  • Uses email analytics and research to increase email communication efficacy and interprets those analytics for JMU faculty/staff
  • Performs email A/B tests to learn audience behavior
  • Builds effective and flexible email templates
  • Consults with campus partners regarding email accessibility
  • Regularly reviews email templates for accessibility compliance
  • The Digital Experience Engineer does NOT do the following:
    • Create, validate, or maintain recipient data/lists
    • Provide technical assistance for Marketing Cloud
• For Web
  • Analytics:
    • Creates interactive dashboards for strategic priorities
    • Provides site-specific website analytics reports upon request
    • Maintains interactive reports for campus partner ad-hoc use
    • Maintains Google Analytics Certification
  • UX Research
    • Follows the latest UX/UI research and behavioral science principles in order to guide actionable design strategies that improve user engagement
    • Maintains Google UX Certification
  • Quality Control
    • Performs routine maintenance tasks on web pages
    • Builds, and maintains websites for select departments
    • Provides support for Cascade editors surrounding UX and web design best practices
    • Helps ensure that website owners adhere to JMU's brand guidelines and web best practices
    • Ensures that all JMU websites adhere to the branding standards set forth by the Identity guide
• Other
  • Works with campus partners to make web content Title II compliant
  • Presents UX and Accessibility topics to the Communication Council
  • Supports the Director of Digial Marketing as needed

Need Help? Leigh holds regular working sessions. These sessions are most productive when you have a particular goal, project, or learning objective in mind. Learn more and schedule a session