We equip the JMU community to make data-informed decisions that enhance the student experience.


We aspire to be a model for communicating accessible, relevant, and meaningful data and information with others.



  • We act as a team to support the decision-making process.
  • We develop relationships and form partnerships in the JMU community to accomplish common goals.
  • We value and respect other points of view.

Continuous Improvement

  • We maintain openness to better and innovative ways of doing things.
  • We constantly evaluate and refine existing processes to increase efficiency.


  • We are conscientious data stewards who provide accurate, timely and trustworthy data.
  • We produce meaningful, visually appealing information that assists decision-making.


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