The James Madison University Foundation Board, at its January 24, 2013 meeting, adopted the following strategic goals. Objectives and action items are developed annually by the foundation staff and approved by the board to facilitate the accomplishment these goals.

Goal 1: Examine the current governance model and propose the changes needed to address the future requirements of the organization and the university
Goal 2: Enhance internal and external communications
Goal 3: Develop a more active and richer collaboration with the university
Goal 4: Optimize investment management strategies to grow the endowment
Goal 5: Create a culture of philanthropy
Goal 6: Enhance stewardship and fiscal responsibility
Goal 7: Establish JMUF measures of performance

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