The Office of CoB Communications & Marketing is staffed with five working professionals including a director, project manager, graphic designer, content manager and creative content specialist who are ready to design, write, strategize and execute your ideas - or simply give them a professional polish.
Please review our Production Process to get a sense of the procedures, timing and steps involved in various projects.
Contact us for:
Website updates
- Faculty and staff profiles
- Text updates
- Event portals for registration
- Link and form updates
Communication needs
- JMU Bulk email
- Press release
- Article or story
- Social media post
- Internal CoB email
- JMU iModules email to external constituent
We have many outlets--within the college and beyond--to elevate your news
Photography needs
- Collegewide events, advisory board and departmental group images
- Department/program hosted or involved events that include alumni, donors or recruiters
- Other needs will be considered based on strategic priorities and available resources
When taking your own photos of an event or experience, images should still be representative of the JMU brand:
- Demonstrate subjects in action, not posed or looking at the camera
- Take ‘landscape’ oriented pictures, not ‘portrait’
- Submit large, high-resolution files
Collateral
- College of Business viewbook
- Recruiter brochure
- Major and Program slicks
- Social Media cards
- Floor banners
- Advertisements
Brand materials
- CoB and secondary wordmarks
- PowerPoint templates
- Zoom backgrounds
- Letterhead template
- Art direction for promotional items
Event support
- Mailers - postcards, invitations
- Signage - posters, digital board slides, master calendar entries
- Event webpages
- Programs, handouts, backdrop slides
- Marketing slicks, collateral
- Photography Services
- Press releases or articles
- Social media coverage
OMC Production Process
Prior to client meeting - determine one contact or representative for us to work with throughout the process
Client meeting - answers to these questions inform each step of the process below and are reconsidered throughout the project
- What are we trying to accomplish?
- Who is the audience?
- Where will this be used/distributed/seen?
- When does this need to be delivered?
- How does the project request fit with the goals of the Office of Marketing and Communcations?
Research/Discovery
- Gain topical information/review samples of similar work
- Verify information
Email Parties Involved
- Conduct interviews
Ideation
- Storyboard/storyline
- Mock up/conceptualize layout
- Platform constraints/possibilities
- Strategize - how to integrate across multiple platforms, timing
Asset gathering
- Images - find, request or take
- Quotes
- Text
- Distribution Text
Mock-up
- Internal proofing - what are we missing? Have we used all content?
- High level edit for brand, logical flow of content, etc.
First draft to client when applicable
- Edit, add, move content, make cuts, refine overall layout
Second draft to client when applicable
- Typos, spacing, grammar
- Last opportunity for client changes
Final draft/internal proof/preparation
- Check links, pre-headers, subject lines for emails
- Confer with printers on estimates, file formats, deadlines
- Packaging of files
- Submitting for final release/print
- Schedule, finalize hashtags, handles
- Determine tags/media outlets for news
- Upload
NOTE: Delays during the proof cycle and requesting changes after approval will impact the project delivery date.