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What is brand identity and where do you start?

Join us in Wayland Hall Theatre to hear from arts-based professionals about how to create your authentic, unique brand. You’ll leave inspired about how to effectively promote your brand through your website, social media platforms, and more!

Pizzas will be provided!

At the event, for those who are interested, a staff member from University Career Center can also help review and provide feedback on your digital brand materials.

Date: Tuesday 2/1
Location: and in-person watch party in Wayland Hall Theatre
Time: 5 - 6PM

Pre-registration on Handshake via this link is encouraged, but not required.

View this event on Handshake

EDWIN BARUCH is originally from McLean, Virginia, he received his B.S. in industrial design from JMU and his M.Arch. from Virginia Tech. Currently, Baruch works at Kohn Pederson Fox (KPF) in New York City, where he has contributed to both domestic and international mixed-use, office, and retail projects. Before moving to New York, Baruch worked at Kishimoto.Gordon.Dalaya (KGD) Architecture in Virginia and Shalom Baranes Associates (SBA) in Washington, D.C., where collectively he contributed to residential, commercial, mixed-use, historic preservation, government, and master planning projects. Prior to these positions, he spent time working at Jaime Ortiz de Zevallos Arquitecto (OZ arq) in Lima, Peru, on restaurant, residential, and commercial design. Independently, Baruch’s work focuses on the making of highly crafted architecture and design projects ranging from objects, installations, interiors, residences, and occasionally, retail, public, and community-based design projects.

ANN MARIE COLLINS is a 2011 JMU School of Music alumna. She is the marketing manager for Wolf Trap Foundation for the Performing Arts, a national park that encompasses three venues including a 7,000-capacity outdoor amphitheater. Collins handles marketing and advertising in support of all programming at Wolf Trap, providing cross-departmental support internally and strategizing with artist management teams externally.Collins is also a flute teacher for 10 students and has been teaching sporadically since 2007. After being laid off due to the pandemic in 2020, the world of virtual learning sparked a major need for music lessons from home. Collins spent the first several months of the pandemic building up her clientele through websites and apps like Thumbtack, Facebook, YouTube, and Nextdoor. Collins lives in Falls Church, Virginia, with her husband of five years and her pandemic puppy who will be two in March.

JESSYCA HOLLAND is entering her 20th year working in the arts and culture field. In 2010, Holland co-founded C4 Atlanta, a nationally-recognized nonprofit arts service organization. During her tenure at C4, Holland built and managed programs that reached thousands of artists annually. In addition to her nonprofit work, Holland advocates for artists, the arts field, and for community development that spurs economic resilience, nurtures healthy community and promotes equity. Holland holds a B.A. in theatre and Master of Library Media; she is currently a Master of Public Administration (focus area: planning & economic development) graduate candidate. In 2021, Holland founded Opportunity Arts, a firm to support the American creative economy. 

While an undergraduate at Syracuse University, SARAH KEARNS was employed at the nonprofit photography studio Light Work, working with the master printer and artists-in-residence. After graduating, Kearns interned with the Digital Media Department at the Guggenheim Museum before going on to manage the studio of an environmental and conservation photographer. After realizing she wanted to work with more than just photography, she applied to the administration program at Baruch College, where she currently studies part-time. She also runs the logistics department of the New York branch of Atelier Fine Arts Services. Throughout the years, she has volunteered at The Met, served as treasurer of Baruch College’s Graduate Arts Administration Network, and worked with Young Professionals in the Arts as its marketing and development advisor. Kearns is interested in using her expertise in logistics and project management to help museums present diverse, inclusive, and accessible exhibitions.

PAUL WIND graduated from JMU in 2008 with a B.F.A. in graphic design and a B.A. in English. Wind has over a decade of experience working at DC-area ad agencies. He started his career as a graphic designer before transitioning to art direction, and currently is in the role of associate creative director, digital design at Subject Matter. As an ACD, Wind oversees the firm's digital creative products and processes to ensure high-quality end results. He has worked across a broad range of sectors including public health and policy, food and restaurant brands, education, nonprofits, and freight transportation. During the pandemic, Wind designed and developed a free multiplayer word game called QwigWit! In his free time, Wind enjoys biking, spending time with his dog, playing video games, and cooking.

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