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The Advancement Planning and Operations team provides the strategic leadership for the university’s comprehensive campaign and oversees the overall operations and planning for the division of Advancement. 

Donor Relations
Donor Relations sustains and fosters JMU’s lifelong relationship with donors. The office ensures JMU is being a good steward of any gift by informing donors about how gifts are used to make a difference. Donor Relations manages the acknowledgement, recognition, and sustained communication with donors after they invest through elements like thank you writing sessions with student recipients.

Advancement Relations
The Office of Advancement Relations serves as the primary liaison to Advancement for all campus partners; think of it as your personal concierge when working with Advancement. Together we’ll work to understand your Advancement needs—everything from identifying your constituents and knowing how to communicate with them to assess fundraising readiness. If you’re interested in partnering with Advancement but not sure where to start, Advancement Relations is your first stop.

Campaign Management
Campaign Management provides the strategic leadership for the university’s comprehensive campaign planning, administration, analysis, and implementation across campus.


Sheila Williams Smith
Associate Vice President, Advancement Planning and Operations
Campaign Manager
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Linda Elliott
Director, Donor Relations
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Whitney Sajko
Director, Advancement Relations
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Sarah Coffman
Assistant Director, Donor Relations Stewardship
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Ann Marie Coe
Assistant Director, University Advancement Events
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Jane Lamb
Executive Assistant
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Lauren Ocheltree
Office Manager, Donor Relations
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