The Advancement Planning and Operations team provides the strategic leadership for the university’s comprehensive campaign and oversees the overall operations and planning for the division of Advancement. 

Donor Relations
Donor Relations sustains and fosters JMU’s lifelong relationship with donors. The office ensures JMU is being a good steward of any gift by informing donors about how gifts are used to make a difference. Donor Relations manages the acknowledgement, recognition, and sustained communication with donors after they invest through elements like thank you letter writing opportunities for scholarship recipients.

Advancement Relations
The Office of Advancement Relations serves as the primary liaison to Advancement for all campus partners; think of it as your personal concierge when working with Advancement. Together we’ll work to understand your Advancement needs—everything from identifying your constituents and knowing how to communicate with them to assess fundraising readiness. If you’re interested in partnering with Advancement but not sure where to start, Advancement Relations is your first stop.

Campaign Management
Campaign Management provides the strategic leadership for the university’s comprehensive campaign planning, administration, analysis, and implementation across campus.

Prospect Development
Prospect Development provides actionable business intelligence and prospect management for the purpose of advancing James Madison University frontline fundraising. It is responsible for prospect research, prospect management, relationship management strategy, and data analytics. Any questions should be directed to


Sheila Williams Smith
Associate Vice President, Advancement Planning and Operations
Campaign Manager
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Martin O'Donoghue
Director, Prospect Development
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Whitney Sajko
Director, Donor Relations & Advancement Relations
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Sarah Coffman
Assistant Director, Donor Relations Stewardship
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Ann Marie Coe
Assistant Director, University Advancement Events
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Michelle Anderson
Prospect Development Analyst, Prospect Development
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Luther Vucic
Assistant Director, Prospect Development
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Andrew Parker
Office Manager, Donor Relations
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Doris Byrd
Executive Administrative Assistant
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Kira C. Young
Prospect ResearchProspect Development Analyst
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