James Madison University Colors

General Usage

JMU's official colors are purple and gold. These colors have been associated with the university since 1909.

Standards

Only official Pantone Matching System ink colors or their corresponding four-color process builds shall be used whenever JMU purple and gold appear in print communications.

The following Pantone Matching System ink colors shall be used whenever official JMU purple and gold appear in printed communications with spot color: 2685 Purple and 1245 Gold or 871 Metallic Gold.

The following formulas shall be used when specifying process color (CMYK) for JMU purple and gold in full-color printed publications:

	Cyan	Magenta	Yellow	Black
Purple	80	80	0	0
Gold	0	28	100	19

The following HEX codes shall be used whenever JMU purple and gold are represented on the Web and other electronic presentations:

	Red	Green	Blue	#RRGGBB
Purple	45	00	84	#450084
Gold	C2	A1	4D	#C2A14D

Guidelines

A one-color logo or mark shall be displayed in purple, gold or black. These include: the James Madison University Seal, JMU Theme, James Madison Logo, James Madison Logo Secondary Mark and James Madison University Wordmark.

Athletics Usage

Standards

Pantone Matching System 2685 Purple and 1245 Gold or 871 Metallic Gold or their corresponding four-color process builds shall be used to produce official JMU purple and gold in printed athletics communications.
A one-color athletics logo or mark shall be displayed in purple, gold or black.
Official JMU purple and gold shall be used to produce a two-color athletics logo or mark in printed communications.
The following Pantone Matching System ink colors shall be used to create the Duke Dog logo with spot color: Pantone 2685 Purple (cape, crown cap and control shape); 1245 Gold or 871 Metallic Gold (crown, collar and letters); Cool Gray 5 or black screened to 34 percent (body); solid black (all outlines) and 485 Red (tongue).
The following percentages shall be used to create the Duke Dog logo with four-color process builds (CMYK): 80 Cyan and 80 Magenta for purple; 28 Magenta, 100 Yellow and 19 Black for gold; 34 Black for gray; and 100 Magenta and 91 Yellow for red.