Vertical print ad

This example shows how a vertical print ad could be handled. Embracing the doing the thing construct, the graphic line connects the supporting statements with the headline showing the evolution of an idea over time.

A series of subordinate “doing the thing” statements can resolve on a “doing the thing” headline.

A subtle JMU Purple gradient should be used when legibility is a concern. However, gradients should be used sparingly to avoid making the photo too dark and to avoid purple skin tones.

 

 

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Horizontal print ad

This example shows how a horizontal print ad could be handled. Inspired by the line graphic on the previous page, the gold embellishments visually tie the headline to the Being the Change theme.

 

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Banner ads

These examples show how a banner ad could be handled.

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These examples show how additional ban- ner ad sizes could be handled. They also show how the line graphic used in the vertical print ad (above) might inspire a dynamic pattern.

 

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