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College of Business - Marketing

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Marketing Signs

Strategy for Success

Preparing students for fulfilling careers by developing specialized skills in the management of customer relationships through the creation, communication, and delivery of value to customers

Marketing Chalkboard

Strong Connections

Making the connection between in-class study and the business world through experiential course projects, case studies, simulations, independent studies and internships

iMBA Team Wins for Augusta County SPCA

iMBA Team Wins for Augusta County SPCA

Google Challenge iMBA team members Scott Guengerich, Melissa Allen, and Josh Baugher present $15,000 to the SPCA.

iMBA Team Wins for Virginia Quilt Museum

iMBA Team Wins for Virginia Quilt Museum

Google Challenge iMBA team members Dale Richards, Chris Foster, Carla Reese, Kelcey Troxell, and Xavier Pickett won $5,000 for the Quilt Museum.

Mary Gowan and Rachel Lam

Rachel Lam Inducted into BGS

Congratulations to marketing major Rachel Lam, who was recently inducted into Beta Gamma Sigma.

Google Challenge Team Members 2013

2013 Google+ Social Media Marketing Awards Global Winners

Shay Meadows, Lauren Mason, Lindsay Hayes, and Cortney Marchetto-Google+ social media marketing award winners

 

Welcome to the Department of Marketing


A Description of the Major

The Marketing Department prepares students for fulfilling careers by developing  specialized skills in the management of customer relationships through the creation, communication, and delivery of value to customers.  Our well-regarded faculty engages in a wide variety of professional development and scholarly activities to assure that the JMU marketing student receives the finest business educational experience.  We take great pride in a tradition of vibrant instruction within an innovative curriculum. All marketing students can obtain a concentration in either Business-to-Consumer (B2C) or Business-to-Business (B2B) marketing.  Marketing remains a degree held in high regard by potential employers.  Yahoo HotJobs (2008) reports that  a marketing degree has become one of the most financially attractive of all undergraduate degrees with a 12 percent growth in marketing jobs forecast for the next decade.  The James Madison University Marketing major might well be the major you've been looking for. 

 

Dr. W. Val Larsen 
Interim Marketing Department Head
Office: 535 Zane Showker Hall
Email: larsenwv@jmu.edu
Phone: 540-568-3858