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About Marketing



Mission

The Marketing Department prepares students by developing specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers. Students majoring in marketing are introduced to the marketing management process, which is a systematic review of the principal activities required to understand:

  • The context in which products and services must be marketed.
  • Customer needs.
  • Strategic options.
  • Marketing program development.
  • Evaluation of marketing effectiveness.

The marketing curriculum focuses on traditional and online marketing skills needed in various business settings and industries. The curriculum seeks to develop competence in five areas: factual and conceptual knowledge, problem solving skills, communication skills, experiential learning, and use of information technology.

Students will be prepared to enter corporate, small business or not-for-profit environments with highly valued skills and an understanding of the need for continuous learning

View our Marketing Department Video to learn why marketing is the major you've been looking for.  

Read some Marketing Alumni Testimonials to hear success stories from past students.

See photos of our 2014 Marketing Student Award Winners

 

Contact Dr. Andy Wood, Department Head and Wardinski Family Foundation Faculty Fellow, for further information [wood3ja@jmu.edu, 540-568-2332].