Consumer marketing and business-to-business marketing: sales, direct marketing, market analysis, product development, Web-based marketing and customer relationship management. Communications: advertising account management, communications management, technical writing, media planning and coordination and public relations. Consulting: marketing consultation, data analysis and data sales. Marketing research: database management, market research analyst and project management. Product/Brand management: business-to-business sales, product specialist, channel development and promotional marketing. Retailing: store management, merchandise buying, trend analysis, Internet sales and visual merchandising. Not-for-profit marketing: fundraising, public relations and customer service. Sports/events marketing: merchandising, contract administration, event marketing, trade show management and e-commerce marketing. 

Job titles held by some of our graduates:
  • Account Executive
  • Account Manager
  • Account Representative
  • Assistant Buyer
  • Brand Manager
  • Brand Marketing Coordinator
  • Buyer
  • Customer Relationship Manager
  • Digital Media Coordinator
  • Digital Media Specialist
  • Global Account Manager
  • Import/Export Manager
  • International Marketer
  • Internet Marketing Manager
  • Internet Marketing Specialist
  • Market Representative
  • Market Research Analyst  
  • Media Manager
  • Media Planner
  • New Business Developer
  • Product Analyst
  • Project Manager
  • Professional Sales Representative
  • Research Analyst
  • Retail Manager
  • Territory Manager
  • Web Assistant
  • Web Content Coordinator
Recent employers of JMU marketing majors:
  • Access Communications, Inc. 
  • Adidas Salomon-AG 
  • American Diabetes Association 
  • Army Materiel Command
  • BB&T
  • Bloomingdales
  • Booz Allen Hamilton
  • Brave New Markets 
  • Bureau of Economic Analysis (BEA) 
  • Carter Manufacturing Company 
  • CGI-AMS (Formerly AMS) 
  • CEB
  • Clear Channel Radio
  • Consolidated Graphics
  • Cvent
  • Direct Response Consulting Services
  • DMG Securities
  • Department of Defense
  • E-site Marketing 
  • Ferguson Enterprises 
  • Fleishman-Hillard International Communications 
  • FM Global
  • Gartner 
  • Geico Direct 
  • Grey Worldwide 
  • Hecht's Department Stores
  • Hertz Equipment Rental
  • HPE (formerly Hewlett Packard)
  • IBM Business Consulting Services
  • Intel 
  • J. Koons Incorporated 
  • JB Hunt 
  • Kohl's Department Stores
  • Lanier Worldwide
  • Last Second Media 
  • Lieberman Research Worldwide
  • LM&O Advertising
  • Lowes  
  • Management Concepts
  • McDonald Bradley 
  • MediaCom 
  • Network Solutions
  • NVR/Ryan Homes
  • OgilvyOne Worldwide
  • Prism, Inc.
  • Pulte Homes
  • Raytheon
  • Rosetta Stone
  • Rubbermaid Commercial Products
  • Ryan Homes/NVR Mortgage 
  • SAP America 
  • Sherwin-Williams 
  • Siemens Medical Solutions, Inc. 
  • Sprint-Nextel
  • St.Jude Children's Research
  • Target 
  • TEK Systems
  • TGM Design
  • The CIT Group
  • The History Factory
  • The Louis Berger Group
  • The Martin Agency
  • The Pepsi Bottling Group 
  • The Vanguard Group  
  • Virginia Asset Management
  • Vorsight
  • Windsor Communities
  • Workshop Digital

Job placement assistance is available through JMU’s Career & Academic Planning office.

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