Consumer marketing and business-to-business marketing: sales, direct marketing, market analysis, product development, Web-based marketing and customer relationship management. Communications: advertising account management, communications management, technical writing, media planning and coordination and public relations. Consulting: marketing consultation, data analysis and data sales. Marketing research: database management, market research analyst and project management. Product/Brand management: business-to-business sales, product specialist, channel development and promotional marketing. Retailing: store management, merchandise buying, trend analysis, Internet sales and visual merchandising. Not-for-profit marketing: fundraising, public relations and customer service. Sports/events marketing: merchandising, contract administration, event marketing, trade show management and e-commerce marketing. 

Job titles held by some of our graduates:
  • Account Executive
  • Account Manager
  • Account Representative
  • Assistant Buyer
  • Brand Manager
  • Brand Marketing Coordinator
  • Buyer
  • Customer Relationship Manager
  • Digital Media Coordinator
  • Digital Media Specialist
  • Global Account Manager
  • Import/Export Manager
  • International Marketer
  • Internet Marketing Manager
  • Internet Marketing Specialist
  • Market Representative
  • Market Research Analyst  
  • Media Manager
  • Media Planner
  • New Business Developer
  • Product Analyst
  • Project Manager
  • Professional Sales Representative
  • Research Analyst
  • Retail Manager
  • Territory Manager
  • Web Assistant
  • Web Content Coordinator
Employers of Recent JMU Marketing Graduates
  • ADP
  • ALKU
  • Accenture
  • Aerotek
  • Amazon
  • Answer
  • BDO
  • Booz Allen Hamilton
  • Bowery Capital
  • CGI
  • Capital One
  • Centric Business Systems
  • Cherry Bekaert
  • Chiedo Marketing
  • C.H. Robinson
  • ComScore
  • CoStar
  • Cvent
  • Deloitte
  • DISYS
  • DT Investment Partners
  • ERLUKE Consulting
  • Ernst & Young
  • Ethos
  • E*TRADE Financial
  • Excelacom
  • Exotic Nutrition
  • Fannie Mae
  • Fastenal
  • Freddie Mac
  • Freelance Marketing
  • GAO
  • Gartner
  • Grant Thornton
  • HPE
  • Hilton Worldwide
  • IBM
  • K2M, Inc.
  • KPMG
  • Kohl’s
  • Marathon Medical, Inc.
  • Marketing Mojo
  • McGhee Entertainment
  • McGladrey (RSM)
  • memoryBlue
  • Merkle
  • Microsoft
  • Newell Brands
  • Nutanix
  • Oracle
  • Paycom
  • PWC
  • Qualtrax, Inc.
  • R2integrated
  • Signature Consultants
  • Silverback Strategies
  • SmartBrief
  • TTI
  • Talener
  • Target Media
  • Teach For America
  • Team Velocity Marketing
  • TEKsystems
  • The Advisory Board Company
  • The Bozzuto Group
  • The Standard
  • Tom James Company
  • Vmware
  • Xtec
  • Yext

Job placement assistance is available through JMU’s Career & Academic Planning office.

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