Advancement Organizational Chart

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The Advancement team operates in a continuum of five progressive phases. This progression is designed to move individuals from a most basic association with JMU to one of full investment.

Advancement Wheel
  • The identify step takes place in Advancement Information Services. This is the most fundamental step and involves ensuring we have sufficient biographical information needed to connect with our constituents.
  • The next step is to inform them about current events, achievements, people and present day student life at Madison. This takes place in Communications and Marketing & Branding.
  • Constituent Engagement is the third step in advancement. Here the goal is to involve alumni and friends in ways that encourage their active engagement with JMU.
  • The fourth step takes place in Development & Principal Relationship Development when an alumnus or friend invests in the university by making financial contributions.
  • Once a philanthropic investment is made, the relationship is not over. As a fifth element, in a gesture of gratitude the university then demonstrates the impact that a gift had on students, faculty, spaces or learning.

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