Assistant Director for Marketing and Social Media

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UREC 256

Kaitlin Pomerleau joined UREC in 2017. As the Assistant Director for Marketing and Social Media, Kaitlin markets and advances the UREC brand through social media, digital advertising, email and radio messaging. She oversees a student staff who design and execute UREC’s marketing needs and coordinates photography and videography for UREC.

Kaitlin graduated from the University of Wisconsin-Madison with a double major in Political Science and International Studies. While at UW, Kaitlin worked for the Division of Recreational Sports for four years as a Facilities Supervisor and Student Facilities Coordinator. She received her graduate degree in Public Administration from the University of Kentucky where she continued her journey in collegiate recreation serving as the Facilities Graduate Assistant. Prior to working at UREC, Kaitlin worked as a Community Development Manager for the American Cancer Society in Harrisonburg.

Kaitlin was primarily raised in a small town in Northern Wisconsin but has lived in six different states and two other countries. She is happily married to her husband Matt and has an energetic Goldendoodle puppy named Miley. Matt and Kaitlin welcomed Henry, their son, into the world in October 2017. Kaitlin enjoys playing with Henry, traveling, reading, watching movies, being active, and spending time with family. Kaitlin’s favorite thing about UREC is working with amazing students and staff to Motivate Madison into Motion.

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