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Marketing Signs

Strategy for Success

Preparing students for fulfilling careers by developing specialized skills in the management of customer relationships through the creation, communication, and delivery of value to customers

Marketing Chalkboard

Strong Connections

Making the connection between in-class study and the business world through experiential course projects, case studies, simulations, independent studies and internships

Joseph Straub and Kaitlyn Blair

Marketing Students

Joseph Straub and Kaitlyn Blair represented JMU at the recent National Collegiate Sales Competition in Kennesaw, Ga.

Marketing Students Take First in DMAW-EF Collegiate Maxi Competition

Marketing Students Take First

Lauren Crain, Dan Frohelich, and Patrick Shamburger earned 1st place honors at the Fall 2014 DMA Maxi Competition.

NCSC group pic

Dr. Joe Derby and several students attend NCSC

Students attended the National Collegiate Sales Competition in April.

Group pic ncsc five

Students Attend the NCSC

The top six students from the First Annual Internal Sales Competition attended National Collegiate Sales Competition.

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Welcome to the Department of Marketing


A Description of the Major

The Marketing Department prepares students for fulfilling careers by developing  specialized skills in the management of customer relationships through the creation, communication, and delivery of value to customers.  Our well-regarded faculty engages in a wide variety of professional development and scholarly activities to assure that the JMU marketing student receives the finest business educational experience.  We take great pride in a tradition of vibrant instruction within an innovative curriculum. Marketing students have a choice in selecting a concentration in General Marketing, Sales and Business Marketing, or Marketing Information Systems.  Marketing remains a degree held in high regard by potential employers.  Yahoo HotJobs (2008) reports that  a marketing degree has become one of the most financially attractive of all undergraduate degrees with a 12 percent growth in marketing jobs forecast for the next decade.  In addition to the opportunities, if you like helping customers solve problems the James Madison University Marketing major might well be the major you've been looking for. 

Dr. Andy Wood
Marketing Department Head
Wardinski Family Foundation Faculty Fellow
Office: 535 Zane Showker Hall
Phone: 564-568-2332

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