The Marketing Department prepares students for fulfilling careers by developing  specialized skills in the management of customer relationships through the creation, communication, and delivery of value to customers.  Our well-regarded faculty engages in a wide variety of professional development and scholarly activities to assure that the JMU marketing student receives the finest business educational experience.  We take great pride in a tradition of vibrant instruction within an innovative curriculum. All marketing students can obtain a concentration in either Business-to-Consumer (B2C) or Business-to-Business (B2B) marketing.  Marketing remains a degree held in high regard by potential employers.  Yahoo HotJobs (2008) reports that  a marketing degree has become one of the most financially attractive of all undergraduate degrees with a 12 percent growth in marketing jobs forecast for the next decade.  The James Madison University Marketing major might well be ... The Major You've Been Looking For.