Four Communication and Advocacy grad students post in front of a white board filled with words

James Madison University invites members of its campus community to “Be the Change.”  Our M.A. program in Communication and Advocacy provides you with the skills to know how to be a voice for change in the world.

Tailored program to your interests
2 concentrations




  • Jan 15: Shenandoah Valley Regional Studies Seminar
  • Feb 19: Shenandoah Valley Regional Studies Seminar
  • Mar 18: Shenandoah Valley Regional Studies Seminar
  • Apr 15: Shenandoah Valley Regional Studies Seminar
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Description of Program

The School of Communication Studies promotes an academic environment in which students, faculty and staff develop innovative communication practices and facilitate constructive dialogue in the classroom and community to inspire responsible citizenship in a diverse world. We are committed to the teaching of communication theory and criticism, the development of communication and advocacy skills, the research of communication processes and practices, and the application of generated knowledge about human communication toward the betterment of self and community.

The Master of Arts in Communication and Advocacy is a 36-credit hour program that includes:

  • 18 hours of core course work in advocacy studies, applied interpersonal and organizational communication and communication research methods.
  • Nine hours of concentrated study in advocacy topics salient in both academic and professional contexts, such as health and environmental communication.
  • Three hours of elective course work.
  • Six hours of thesis or internship credit designed to facilitate specific vocational and academic qualifications in the field.

The core spans applied theory and contexts as well as research methods and tools. It is designed to prepare students to systematically examine, assess, critique and develop communication advocacy practices across a wide range of areas. The depth and practicum requirements allow students to develop competencies in specific areas of advocacy studies.

Degrees Offered

Master of Arts (M.A.)


Health Communication
Environmental Communication

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