Converged Media

The Converged Media concentration combines a variety of skills and technologies in media arts to build creative web sites and apps for effective communication with attractive aesthetics, engaging interactivity and exceptional usability. Our concentration emphasizes the web as its medium. Through the concept of convergence, we incorporate elements of video production, graphic design, social media, writing, content production, and web interactivity.

Strong candidates for the Converged Media concentration are passionate about the web as a means of communication. They are interested in learning to create and assemble multimedia components like photographs, videos, infographics, and audio pieces into compelling digital media. Converged Media gives students the opportunity to combine creative and artistic skills with web code and current trends in interactive media. Converged Media graduates find careers in web and multimedia communication and production. This includes positions in web and graphic design, interactive media development, user experience design, web content management, and project management.

Course catalogs: 2016-17, 2015-16, 2014-15, 2013-14

Checklists: 2016-17, 2015-16, 2014-15, 2013-14

Digital Video and Cinema

The core mission of the Digital Video and Cinema concentration is to prepare students to be visual storytellers. Students will develop a broad understanding of the aesthetics, techniques and technologies that embody the visual storytelling process as well as a critical perspective of how media tools are used to create content, convey information and impact audiences. 

The program offers preparation in writing, development, production, and post-production in various genres, and an exploration of the continuously evolving commercial and artistic potential of visual media and story. Digital Video and Cinema students are encouraged to complement their concentration with a robust liberal arts experience that could include a minor and/or a second major. An internship is also recommended. 

Course catalogs: 2016-172015-162014-152013-14

Checklists: 2016-172015-162014-152013-14

Creative Advertising

The Creative Advertising concentration provides students with the knowledge and skills to create and manage creative advertising campaigns emphasizing new media. The concentration is designed for students interested in careers that combine advertising and creative multi-media communications with emerging social media and new communication technologies. 

In addition to the theoretical concepts underlying advertising, students learn creative writing, effective message design, strategic planning, implementation and evaluation of new media technologies, research and analysis of current trends and applications, media production, and team collaboration. 

The program trains students to become creative thinkers for a broad range of agency, media and corporate environments geared toward the advertising industry. Emphasis is placed on innovative and creative careers as copywriters, social media designers, and art directors working in the converged and digitally integrated global workplace. 

Students are exposed to the “big-idea” conceptual process and offered opportunities for hands-on project creation. The program also reviews ethical and legal issues involving the creative advertising process and the use of new media. 

By the end of the program, student should expect to have a professionally developed portfolio, teamwork experience, and exposure to professional organizations. Students planning careers in creative advertising should obtain a broad liberal arts education to better understand the characteristics that make the diversified communication process effective across various media and organizations.

Course catalogs: 2016-17 (Creative Advertising), 2015-16 (Integrated Advertising and Corporate Communication), 2014-15 (Integrated Advertising and Corporate Communication), 2013-14 (Corporate Communication)

Checklists: 2016-172015-162014-152013-14


Preparing students to tell stories that matter is the core mission of the journalism concentration.

Even with our history of embracing cutting-edge technology, we never lose sight of the basic skills and knowledge essential to journalists and transferable to many other careers. We emphasize the ability to gather, analyze, organize and present information across multiple platforms. Each student will have multiple classes in design, writing and editing, and videography.

These practical skills combined with the study of media law, ethics, and the social impact of the media have helped our alumni in many fields other than journalism including education, public relations, management and law.

Research shows that the two critical factors most strongly connected to career satisfaction are having hands-on internships and finding effective mentors. We believe that practical media experience on campus or in the community prepares students to compete for internships and connect to mentors. Many students work for the independent twice-weekly campus newspaper, the campus yearbook, one or more of the eight campus or student-produced magazines, or the video opportunities through the campus cable system or Madison’s sports promotions. These publications and outlets also have related websites and social media channels.

Attention to the fundamental skills while practicing story-telling utilizing state-of-the-art technology has been a hallmark of this program that has helped produce two Pulitzer Prize winners and a host of successful alumni eager to engage with current students.

Course catalogs: 2016-172015-162014-152013-14

Checklists: 2016-172015-162014-152013-14

Related Minors

Many students who major in Media Arts and Design select a minor or second major in a complementary discipline.


British Communication and Media - LEARN MORE

Creative Writing – LEARN MORE

Educational Media - LEARN MORE

Film Studies – LEARN MORE


Political Communication – LEARN MORE

Sport Communication – LEARN MORE

Theatre – LEARN MORE

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