Marketing - The Major You've Been Looking For

View our Marketing Department Video to learn why marketing is the major you've been looking for.

The Marketing Department at JMU

The mission of the Marketing Department is to prepare students for entry-level career positions by developing specialized skills in the management of customer relationships through the creation, communication, and delivery of value to customers.  Marketing students:   

• develop in-depth knowledge on identifying, attracting, and evaluating customers; 
• evaluate marketing alternatives and commit to a course of action, using financial, organizational, environmental and ethical criteria to guide decision-making;
• learn and use information technology tools for customer research and strategic performance;
• apply marketing skills, doing client-based projects, company internships, community service, and managing student organizations.

Congratulations!

·         Congratulations to Sarah Peterson, Courtney Gearhart, Laura Karr, and Michael Snader for winning scholarly awards from the Marketing Department.  Learn about our top marketing students and see pictures from the most recent College of Business Awards Ceremony.   

 

·         Congratulations to the members of the Madison Marketing Association (MMA) for being named a "Distinguished Collegiate Chapter" for 2007-08 by the American Marketing Association. JMU was selected as one of four finalists from over 400 chapters nationwide.  Congratulations to Bob McMillen and all the MMA members!  

 

New Course Numbers

·         MKTG 382 is now MKTG 482 (Database Marketing).  If your academic plan required MKTG 382, register for MKTG 482 instead.  

·         MKTG 484 is now MKTG 384 (Integrated Marketing Communications).  If your academic plan required MKTG 484, register for MKTG 384 instead.

·         MKTG 391 and 394 have been combined into a new course and is now MKTG 440 (Retail Strategy and Buying).

·        Questions about these courses should be directed to Ms. Marsha Shenk, Academic Services Center Marketing Advisor, (shenkmm@jmu.edu), 540-568-8782.

 

Faculty Research

Congratulations to the Marketing faculty for publications during the past year in the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of Advertising, Journal of International Marketing, Industrial Marketing Management, Long Range Planning, Marketing Education Review, and Journal of Business-to-Business Marketing.