As a Marketing major at JMU, you'll learn how organizations understand customers, build brands, leverage data and emerging technologies, and create value through strategic marketing decisions.

Students who choose marketing are often curious about consumer behavior, enjoy creative problem solving and are comfortable working with both people and data in fast-paced collaborative environments. They are interested in understanding what drives customer decisions and using analytics, creativity and artificial intelligence to turn insights into action.

The program prepares you for careers in technology, consulting, digital marketing, sales and professional services where you’ll learn to translate market research into effective marketing strategies that help organizations compete and grow.

What you’ll gain:

• The ability to identify target audiences, develop marketing strategies, evaluate campaign effectiveness and make data-informed business decisions 
• Hands-on experience building relationships with customers and clients while supporting sales, customer engagement and long-term business growth 
• Confidence using marketing technologies and AI-enabled tools to conduct research and analyze consumer behavior, create marketing content, communicate professionally and improve marketing performance
• Opportunities to apply creativity and analytics through consulting projects and sales competitions supported by the Center for Professional Sales