Information for Marketing Majors
Our mission is to prepare students for entry-level career positions by developing specialized skills inthe management of customer relationships through the creation, communication, and delivery of value to customers. To help you succeed as a marketing major at JMU, explore the following links:
1. Marketing Major Requirements to earn the BBA Degree
2. Marketing Concentrations - marketing majors must declare one of the following concentrations:
a. General Marketing Concentration
b. Sales and Business Marketing Concentration
c. Marketing Information Systems Concentration
4. Independent Study in Marketing (MKTG 490)
Other resources of interest to our marketing majors:
- Department Head for Marketing, Dr. Andy Wood, (firstname.lastname@example.org), 540-568-2332.
- Marketing Academic Advisors, please contact the Academic Services Center, (CoBASC@jmu.edu), 540-568-2785
Academic Services Center
Information about about CoB academic policies, procedures, and advising.
Office of the Registrar
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Career and Academic Planning