Read the how-to guide or contact James Carter (carte3je) at x8-5606
The stay connected pages are templates that you may use on your departmental websites to better engage alumni and donors. Staff from University Advancement developed the following best practices to support you in your efforts and ensure continuity across campus.
We would like to help you with the implementation of the new look to your departmental websites as well as the introduction of alumni connect pages. If you need assistance or have any questions, please contact:
By using simple templates you will be able to direct your alumni to:
Time after time, surveys have shown that the number one way alumni stay connected is by reading Madison magazine. Alumni updates sent to you through your departmental website will also be shared with the Office of Advancement Gifts and Records ensuring that solicitations and mailings (including Madison magazine) continue to be sent to valid addresses.
Firstly find out if you have a departmental inbox. We strongly recommend that you establish one if you do not already have one. The staff and students that administer your site will change over time. A departmental inbox means that updates will be taken care of regardless of who is in the office.
Secondly you need to decide if you wish to change the style of your departmental website to match that of the new look JMU homepage. This is a clearer design that can easily be implemented by completing the form HERE and requesting that they make this change for you. Your existing content will remain in place, and you should only need to make minor alterations to your layouts.
If so we can help you link your Facebook pages with your department sites so that comments can be made, Alumni can “like” pages and so on.
Now you are ready to create content for your site. This is the most essential part of your website and you should ensure that you have a plan in place to keep it regularly updated. Relevant and frequently updated content will give your alumni a reason to keep coming back to your site and remain connected. Examples of the content you should provide are illustrated HERE.
Finally you need to decide upon your fundraising strategy. Which of your department's foundation accounts do you wish to highlight on your site? These include scholarships, faculty support programs, program support, general expenditure, and so on. You should put together a description of the fund and detail the impact of giving. Too often, giving pages are difficult to find and then lack a compelling story of why an alumni should support. For compelling examples, see Madison for Keeps, Forbes Center seat naming campaign, or UREC,