JMU Major: Marketing
Students gain knowledge and experience through general education courses, the College of Business core curriculum, and the marketing major with various combinations of required and elective marketing courses. Marketing faculty and staff work with students in small classes and individually to help them build leadership and team skills. Strong connections are made between in-class study and the business world through experiential course projects, case studies, simulations, independent studies and internships.
Business to Business Marketing
Business to Consumer Marketing
New Freshmen and Transfer Students
Students declare the Marketing major when they register for orientation. Any student admitted to JMU can declare any major offered by the College of Business; however, students are not formally admitted into the College of Business until certain requirements are met as listed in the section "Progressing in the Major."
Currently Enrolled Major Changers
If students wish to change their major to Marketing they must be in good academic standing (have a cumulative grade point average of 2.00 or higher) on the date they submit a "Change or Declaration of Major" form, which is available in the Academic Services Center located in Zane Showker Hall, room 205. Declaring a Marketing major does not guarantee full admission to the College of Business. Students will not be fully admitted to the major until requirements are met as listed below.
Other Declaring Information
Admission to the Major
Full Admission to the College of Business
Declaring a business major does not guarantee full admission to the College of Business.
You must formally apply for full admission to the College of Business by submitting an application for admission during the semester in which you are completing the lower-level B.B.A. core courses.
Students are formally admitted into the College of Business as a B.B.A. degree seeking major and permitted to register for COB 300, Integrated Functional Systems, when the following requirements are met:
Students with a 2.7 B.B.A. core GPA are assured admission into the College of Business and COB 300. Students who meet all of the requirements above but fail to achieve a 2.7 B.B.A. core GPA will be admitted to the College of Business and COB 300 based on B.B.A. core GPA ranking, and pending resources and space availability.
Students must maintain good academic standing with at least a GPA of 2.0.