JMU Major: Marketing
As part of the nationally recognized JMU College of Business, the marketing major prepares you to assume professional and leadership roles in the rapidly changing, technically-oriented and competitive world of marketing by helping you develop specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers. The curriculum provides a solid foundation of the knowledge and skills needed to develop effective marketing efforts. The major offers two concentrations: business-to-business and business-to-customer.
You gain knowledge and experience through general education courses, the College of Business core curriculum, and the marketing major with various combinations of required and elective marketing courses. Marketing faculty and staff work with you in small classes and individually to help you build leadership and team skills. Strong connections are made between in-class study and the business world through experiential course projects, case studies, simulations, independent studies and internships.
Business to Business Marketing
Business to Consumer Marketing
New Freshmen and Transfer Students
Declare the marketing major when you register for orientation. Any student admitted to JMU can declare any major offered by the College of Business; however, students are not formally admitted into the College of Business until certain requirements are met as listed in the section "Progressing in the Major."
Currently Enrolled Major Changers
If you wish to change your major to marketing you must be in good academic standing (have a cumulative grade point average of 2.00 or higher) on the date you submit a "Change or Declaration of Major" form, which is available in the Academic Services Center located in Zane Showker Hall, room 205. Declaring a marketing major does not guarantee full admission to the College of Business. You will not be fully admitted to the major until requirements are met as listed below.
Full Admission to the College of Business
B.B.A. Degree Admission and Progression Standards
Declaring a business major does not guarantee full admission to the College of Business.
You must formally apply for full admission to the College of Business by submitting an application for admission during the semester in which you are completing the lower-level B.B.A. core courses.
Students are formally admitted into the College of Business as a B.B.A. degree seeking major and permitted to register for COB 300, Integrated Functional Systems, when the following requirements are met:
Students with a 2.7 B.B.A. core GPA are assured admission into the College of Business and COB 300. Students who meet all of the requirements above but fail to achieve a 2.7 B.B.A. core GPA will be admitted to the College of Business and COB 300 based on B.B.A. core GPA ranking, and pending resources and space availability.