College of Business eNews: April 2024

College of Business eNews: April 2024

College of Business

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Featured Story
Student sell their handmade goods under a tent at JMU's farmers market
Empowering JMU's entrepreneurs

In an effort to help student creators take their business to the next level, the Gilliam Center for Entrepreneurship has partnered with Student-Made Store, a marketplace designed for students that allows them to sell their goods and products while gaining practical business skills. Read more.

News Highlights
Lena Caffall and john Kruggel look at a computer screen.
The future of economic education

For more than a year, student Lena Caffall and faculty member John Kruggel have been exploring the ways that ChatGPT can help to inform literacy and comprehension of K-12 students when answering end-of-year assessment questions. Read more.

First place winning team members of team C-ERA
Business Plan Competition 2024

Once again, five COB300 student-teams advanced through two preliminary rounds of judging to vie, in the finals, for scholarships totaling in excess of $50,000. Students made their pitch and the results of the annual Rainey-Shepard Business Plan Competition are in. See the winners.

Successful startup

Two JMU graduates applied the same approach to concert bookings that Uber and Airbnb did in carving out their own market niches. For  their upstart company, BeatGig, the result has been an eye-popping $4 million-plus in commissions to-date, amid a slew of other success metrics. Read more.

Our school store is open

The College of Business school store is open! Just in time for spring, we’re offering t-shirts, polos and light jackets for all. Get a May graduate the perfect dress shirt for their new career, or grab something you can comfortably wear to your favorite JMU event. Whatever the occasion, we have you covered with officially branded apparel. Be sure to place your order by April 7th! Order today.

Upcoming Events

College of Business Learning Complex
MSC 0207
421 Bluestone Drive
Harrisonburg, Virginia 22807

Hours of operation:
Mon - Fri: 8 a.m. - 5 p.m.