July 1, 2014 marks the start of a bold new strategic plan for James Madison University and a vision to be the national model for the engaged university: engaged with ideas and the world.

Read the James Madison University Strategic Plan 2014-2020.

As JMU’s current strategic plan - The Madison Plan - heads toward culmination in 2020, work has begun on adapting and updating the plan for 2020-2026. This process won’t involve a complete re-build of our strategic plan, which occurred in 2014 with the Madison Future Commission. Instead, we will be analyzing our current progress, our environment and its likely future changes, and gathering perspectives on how to focus resources to ensure the best JMU for 2026. Our current mission, vision and values will remain the same. Our analysis and adaptation will involve our core qualities, key university goals and strategic plan performance measures. The University Planning Team will be overseeing the process, which began this spring to be completed with a set of recommendations to be developed by January 2020. President Alger and the Senior Leadership Team will review those recommendations and determine the final look of our new plan - The Madison Plan - Phase II - which will be set in place in the summer of that year.



We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.


To be the national model for the engaged university: engaged with ideas and the world.


Academic Quality, Community, Diversity, Excellence, Integrity and Student Focus

Who We Are

James Madison University is a community of higher learning that reaches beyond the pursuit of instruction, developing well-rounded citizens who make a real difference in the world. We are continually building a culture marked by strong relationships, engagement, teaching excellence, ethical reasoning, discovery and a commitment to the liberal arts and sciences. Students often describe their experience as one where we “hold the door open” for each other. We see this as both literal – reflecting a warm and welcoming community – and figurative, where we open opportunities for our students by fostering the cultivation of ideas in and beyond the classroom. We offer the benefits and resources of large scale and mass while providing close relationships between students and faculty – the benefits of big with a small feel. We will be the national model of the engaged university because we believe engagement is a critical pathway to student enlightenment. As a reflection of our namesake, our most important intended outcome is to help create high-character citizen-leaders who contribute to improving the human condition.

Core Qualities

Academic Quality: Outstanding Programs

We believe in the relevance and importance of the liberal arts and sciences and are committed to maintaining strong student/faculty interaction. Through our distinguished faculty and staff, we offer academically challenging programs, providing an exemplary undergraduate education and distinctive graduate studies while maintaining accountability for learning through effective assessment.

Academic Quality: Teaching, Scholarship and Research Excellence

We are a community committed to academic rigor and teaching excellence combined with the intentional engagement of students and faculty in meaningful research and experiences of other scholarly endeavors.

Access, Inclusion and Diversity

We promote access, inclusion, and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission.

A Culture of Philanthropy

Our culture of philanthropy is understood, embraced and practiced across the JMU community.


We challenge and support students, faculty, staff and alumni through meaningful engagement with the university, community and the world. Engagement enhances academic, personal and professional learning while reinforcing community service, civic engagement and ethical decision-making.

Faculty & Staff Success

We foster for all faculty and staff a culture and environment that supports healthy work-life balance and personal and professional growth.

Fiscal & Facility Resources

We develop diversified revenues, build and maintain useful and attractive facilities and leverage innovative technologies to achieve our goals.


We champion a spirit of innovation.

National Prominence

Our faculty, staff, students and programs earn national prominence, expanding JMU’s strong reputation.

Recreation and Athletics

Our university community enjoys a vibrant experience fostered by a wide range of opportunities for state-of-the-art recreation and wellness and outstanding intercollegiate athletics.

Student Life & Success

 We support student academic and career success by providing opportunities to apply learning and development, practice good citizenship, foster health and wellness, and live in community.

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