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Professional Book Club - April 2010
Course# TD1379
Sway
by Ori Brafman and Rom Brafman
Recently we have seen plenty of irrational behavior, whether in politics or the world of finance. What makes people act irrationally? In a timely but thin collection
of anecdotes and empirical research, the Brafman brothers look at sway, the submerged mental drives that undermine rational action. To drive home their points,
the authors use contemporary examples, such as the pivotal decisions of presidents Lyndon B. Johnson and George W. Bush, coach Steve Spurrier and his Gators football
team, and a sudden apparent epidemic of bipolar disorder in children.
Disclaimer
Facilitated by Paul Shearman and Judy Rannow
Friday, April 16, 2010
11:30 AM – 1:00 PM
USB 102
Part of the Professional Book Club series.
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