Professional Book Club - July 2013 

Culturematic

by Grant McCracken

Course# TD1687

Note: This course is capped at 18 participants.

Categories: Organizational Development

Level: Fundamental

Pre-requisites: Participants are encouraged to read this selection before attending the discussion.

Target Audience: Individuals interested in reading professional development themed books and then meeting to discuss thoughts, ideas and opinions with others.

Editorial Review from Publisher: 

A Culturematic is a little machine for making culture. It’s an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.

In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko. For the traditional producers of culture—the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D—this book will inspire new innovation and creativity.

Disclaimer

Facilitated by: Kelly Okken, Manager of Facilities & Capital Procurement Team, Procurement Services and Brian Kielson, Area Director, Office of Residence Life

Session Information:
Wednesday, July 17, 2013
3:00 PM – 4:30 PM
Wine-Price

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