Professional Book Club - December 2013 

Small Message, Big Impact

by Terri L. Sjodin

Course# TD1693

Note: This course is capped at 18 participants.

Categories: Communication

Level: Fundamental

Pre-requisites: Participants are encouraged to read this selection before attending the discussion.

Target Audience: Individuals interested in reading professional development themed books and then meeting to discuss thoughts, ideas and opinions with others.

Editorial Review from Publisher: Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presenta­tion that introduces a product, service, or idea. Its purpose isn’t to say everything about your topic—just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. “Don’t just think of an elevator speech as a generic tool you use in chance moments—consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.” Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to: Build a convincing case using six of the most consistently effective arguments; Incorporate unique illustrations to bring your message to life; Speak in your own authentic voice; the art is in your delivery!


Facilitated by:  Weston Hatfield, Associate Vice President, Principal Relationship Development, Office of Development

Session Information:
Friday, December 20, 2013    Note: This is a date and time change!
11:00 AM – 12:00 PM

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