We strive to showcase the caliber of JMU's faculty, staff and students. If you think something you, your students and/or colleagues are doing may be of interest to the media, let us know.

Here are some things we consider when determining what merits a media pitch:

• Timely—Is the subject in the news?
• Trending—Is the subject a general trend in higher education?
• Unique—Is the subject one-of-a-kind?
• Proximity—Is the subject relevant to local, regional or national media?
• Prominence—If you're working with an outside organization, it broadens the appeal.
• Opinions/subject matter experts who can provide another angle on an ongoing conversation in the media.
• Photo/video opportunity—Good photo and/or video opportunities often strengthen media interest.