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College of Business eNews: November 2025

College of Business eNews: November 2025

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Featured Story
Board of Advisors roundtable discussion in a conference room with several attendees engaged in conversation.
The board behind the college

For 40 years the College of Business Board of Advisors has been meeting to help influence the direction of the college. Their impact is further reaching than one might think, and their value is immeasurable. Read more.

News Highlights
Dr. John Guo, professor of Computer Information Systems and Business Analytics, stands confidently with his arms crossed in front of a bookshelf filled with various books on leadership and management.
The rise of influencers and the fall of journalism

Dr. John Guo, professor of Computer Information Systems and Business Analytics, was selected as the 2025 College of Business Madison Scholar. Guo has observed, in a generational shift, that young adults no longer look to historically trusted media outlets for their news. Instead, they rely on apps like TikTok. Read more.

JMU’s newest president James C. Schmidt addresses an audience at the college’s Fall Town Hall.
President Jim addresses CoB faculty and staff

At the college’s Fall Town Hall on Oct. 10, JMU’s newest president James C. Schmidt was the featured guest speaker. “President Jim” looked to faculty and staff to help inform the future of JMU’s strategic plan, while also taking questions posed by Dean Michael Busing. Read more.

School store

The College of Business school store is open! Whether you know a December graduate, need a holiday gift for an alum or want something for yourself, we have you covered. Stay warm in style with officially branded hoodies, quarter-zips, leggings and more. Order by November 15th to get your item before commencement and the holidays.

Upcoming Events

College of Business Learning Complex
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421 Bluestone Drive
Harrisonburg, Virginia 22807

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