Dr. D. Eric Boyd

Associate Professor of Marketing

Office: 641 Zane Showker Hall
Phone: 540-568-2721
Fax: 540-568-3587
Email: boydde@jmu.edu
Mailing Address: JMU, College of Business, MSC 0206, Harrisonburg, VA 22807

D. Eric Boyd, Ph.D. (University of Virginia) has been within the Marketing Department in the College of Business at James Madison University (JMU) since 2003. His research interests focus on linking marketing strategy with financial performance, especially in the areas of innovation, strategic alliances and marketing leadership.

Dr. Boyd's research has been accepted for publication in the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Product Innovation Management, Long Range Planning, Journal of Consumer Marketing, Journal of Professional Services Marketing, Journal of Business-to-Business Marketing and numerous AMA conference proceedings. Dr. Boyd's article entitled, "Internet Usage Within B2B Relationships And Its Impact On Value Creation: A Conceptual Model and Research Propositions" was named Outstanding Article of the Year Award 2004 by the Journal of Business-to-Business Marketing.

Dr. Boyd serves on the Editorial Review Board for the Journal of Business-to-Business Marketing and is an ad-hoc reviewer for the Journal of the Academy of Marketing Science and the Journal of International Marketing.

Dr. Boyd regularly teaches classes on new product development and marketing management at JMU and is a past recipient of the Innovation in Teaching Award from the College of Business. He also recently served as the Faculty-Member-in-Residence (FMIR) for the JMU Study Abroad Program in Salamanca, Spain.

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