Professor, Marketing; Wampler-Longacre Eminent Scholar

Year Started at JMU: 2001

clarketb@jmu.edu

Contact Info

Website: http://theresabclarke.com

Education
  • Ph.D.   University of Kentucky
  • M.B.A. California University of Pennsylvania
  • B.S.B.A. University of Louisville
Professional Interests
  • Internet marketing
  • Marketing communications
  • Higher education
  • Marketing
  • Technology
Personal Interests
  • Yoga
  • Church
  • Volunteer Work in the Local Community
Current Courses Taught
  • Principles of Marketing
  • Integrated Marketing Communications
  • Internet Marketing Practicum
  • Online Search Advertising
Positions Held
  • Business Portal Editor, MERLOT (Multimedia Educational Resources for Learning and Online Teaching). August 2007 to Present
  • Marketing Management Association, Board Member. April 29, 2011 - April 29, 2014
  • Editor, “Academy of Marketing Science Quarterly,” Academy of Marketing Science. January 14, 2008 – January 14, 2011
  • Society for Marketing Advances, Vice President for Research and Publications. November 2004 – November 2005
  • Society for Marketing Advances, Academic Placement Services Director. January 2002 – November 2004
Key Publications
  • Journal of Brand Management
  • Journal of Personal Selling and Sales Management
  • Journal of Marketing Education
  • Industrial Marketing Management
  • International Marketing Review
  • Marketing Education Review
  • Journal of Internet Commerce

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