Amber Hart has spent over 15 years helping federal contractors turn government data into winning strategy and teaching others how to do the same. Under her leadership, The Pulse of GovCon has designed and facilitated over 150 training sessions, headlined 60 industry events, and produced 40 written works, including its flagship book, "BD 360°: A Fresh Spin on Federal Sales", the methodology at the heart of this certificate program.

Hart’s expertise is trusted well beyond the classroom. She has testified before the U.S. House of Representatives Small Business Committee, participated in the White House Supply Chain Ministerial Forum, and served as a panelist at the U.S. Patent and Trademark Office’s Women’s Symposium. She serves as an Advisory Board member for the Center for Government Contracting at George Mason University, participates in the Women’s Procurement Circle, and is a past President of Women in Technology.

About The Pulse

Founded in 2017, The Pulse of GovCon™ is a women-owned, self-funded research and advisory firm. We support federal contractors with our BD 360° Solution, offering specialized expertise and strategic insights to navigate the federal contracting marketplace successfully. Our team works with contractors, agencies, media, and academia to break down barriers and drive impactful results.

Every week creates a practical business development asset your organization can utilize immediately. Over eight weeks, we'll replicate the process of federal pursuits by developing:

• A market hypothesis that effectively connects your offerings to the immediate needs of U.S. federal agencies.
• An overview of the federal nexus connecting your priorities to a specific federal objective, ensuring your business strategy aligns with federal realities.
• A summary of your total addressable market, describing who buys your product, how they purchase, and where they find it.
• An opportunity pipeline of five qualified, forecasted opportunities with win-probability ratings, including a must-win and a stretch pursuit.
• An abbreviated capture plan outlining competitors, teaming strategies, value proposition, and a clear action plan to pursue a federal contracting opportunity.
• A proposal compliance matrix created based on an actual federal contracting solicitation and validated through a peer red-team review conducted in real-time.
• A business development strategy that features a curated pipeline of genuine federal opportunities, a ready-to-use capability statement, and a practical agency account plan for immediate execution.

Sending an employee? Each assignment is tailored to your organization’s actual offerings. This ensures that the pipeline, capture plan, and market analysis they craft in class are directly applicable and bring real-time insights back to your team.