JMU Awards Contract to Spark 451 as Digital Advertising Partner


James Madison University has selected Spark 451 to fulfill the University’s online advertising needs.  As a full-service marketing and communications company, Spark 451 is the preferred provider for purchasing social media advertising services (on Facebook, Instagram, etc.) and digital media advertising services (to include banner ads, retargeting, Google search, etc.).  Working in conjunction with University Communications, Spark 451 is pleased to offer campaign planning, creative asset development (as needed), online inventory purchasing, and campaign optimization services to any programs or departments across campus that desire to advertise online.  Spark 451 will focus on developing holistic campaigns with a minimum investment of approximately $5,000. 

You may contact Caitlyn Read, Associate Director of Communications, with questions at 8-5325 or

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Published: Wednesday, September 20, 2017

Last Updated: Thursday, January 23, 2020

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