Focus group for SMAD 443 students' advertising campaign
Notices
A group of Creative Advertising students in SMAD is hosting an in-person focus group at Harrison Hall on the JMU campus to gather real-world insights about TAZO Tea.
Participation will take approximately 30–45 minutes and can be scheduled at a date and time that works best for you.
The results of this research will be used for the advertising campaign in the SMAD 443 Capstone course. Data collected will be kept confidential; your personal information will not be shared outside the research team. The researchers retain the right to use or publish non-identifiable data.
If you are between the ages of 30-45, have an international upbringing and drink tea please contact Dr. Elim Hernandez, Assistant Professor at jgpvm7@jmu.edu, to share your interest and availability. Once finalized, you will receive an email with the day, time, and room number in Harrison Hall to join the focus group.
Your participation is entirely voluntary. You are free to choose not to participate. Should you choose to participate, you can withdraw at any time without consequences of any kind.
Thank you for considering this opportunity to support and contribute to students’ research development.
As part of their review, the James Madison University Institutional Review Board has determined that this study (protocol # IRB-FY26-475) is no more than minimal risk and exempt from on-going IRB oversight.
